Ballie

About

Ballie is a robot assistant created by Samsung. The device roves around the owner's space performing different tasks by connecting to other devices.

History

On January 6th, 2020, Samsung debuted Ballie at the Consumer Electronics Show, a tradeshow for consumer technology products (clip below, left). During the announcement, they showed off the core features of Ballie, how it moves, interacts with other devices and people.

Samsung released an advertisement for Ballie following the product's announcement. The post received more than 490,000 views in less than 24 hours (shown below, right).

That day, the advertisement premiered on Twitter, ^[1] where it received more than 3,600 likes and 1,100 retweets in less than 24 hours.

Reception

Many online criticized the product, comparing it to the science fiction horror series Black Mirror. Twitter^[2] user @loishh tweeted, "The new season of black mirror looks wild." The tweet received more than 300 likes in less than 24 hours (shown below, left).

Twitter^[3] user @clynseoul tweeted, "i love the new black mirror episode." The tweet received more than 1,200 likes and 240 retweets in less than 24 hours (shown below, center).

Others made jokes about the product invading their privacy and being a general nuisance. Twitter^[4] user @vitruent tweeted, "imagine being in the future and jerking it and all of a sudden your electronically locked door opens and this motherfucker comes in and snaps a pic and runs away… all of a sudden 80 notifs." The tweet received more than 1,600 likes and 400 retweets in less than 24 hours (shown below, right).

Search Interest

External References