Stoner Sloth

About

Stoner Sloth is the mascot for an Australian anti-drug public awareness campaign created by the global creative firm Saatchi & Saatchi, which urges teenagers to abstain from using the drug marijuana. In a series of videos, the anthropomorphic sloth is shown struggling to complete a variety of simple tasks, followed by the words "You're Worse On Weed" displayed on the screen.

Origin

Starting in November 2015, a series of videos commissioned by Australia's New South Wales Department of Premier and Cabinet were released on Facebook,^[1] which feature people dressed in a sloth costumes who demonstrate ineptitude in various social situations as a result of being too high on marijuana.

Spread

On December 15th, YouTuber aa4398743873 uploaded a compilation of Stoner Sloth clips, which gained over 3.8 million views and 4,700 comments. Several days later, Redditor snowsoftJ4C submitted the video to the /r/AccidentalComedy^[2] subreddit.

On December 19th, YouTuber quollism posted a Stoner Sloth parody video warning about the dangers of salt (shown below, left). On December 23rd, YouTuber Lewis Spears posted a video titled "Stoner Sloth. The Worlds Worst Anti-Marijuana Campaign" (shown below, right).

On December 27th, the Sydney Morning Herald^[3] reported that the public awareness campaign was cost taxpayers $500,000. On April 17th, 2016, The Fine Brothers posted a Teens React video featuring the Stoner Sloth clips (shown below).

Various Examples

Search Interest

External References