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About

The Square Head Haircut, also known as the Ice Haircut, refers to a series of videos by hair stylist Friseur Ahmad where he puts an excessive amount of hair gel on a client's head and shapes it, resulting in a thick block of gel that resembles ice. Friseur began posting videos of this to TikTok in August 2022, becoming increasingly popular over the following months. The trend is similar to other eccentric TikTok haircut trends, like the haircuts done by Telo Peluqueria.

Origin

TikToker and barber @ahmad.friseur began posting videos to TikTok in September 2020. Many of his most popular videos show him combing, shaping or otherwise puncturing large quantities of gel on a client's head (examples shown below).

On August 19th, 2022, the TikToker[1] posted a video of a client with his head covered in ice-looking gel, completely flat on the top. In the video, Friseur places a coffee cup on the client's head to show how solid it is. The video gained over 80 million views in two months (shown below).

Spread

Friseur continued to post more "ice haircut" videos following the success of the first. On August 20th, 2022, photos from the first video were shared on /r/FuckMyShitUp,[2] garnering over 150 upvotes in two months. Two days later, the original ice haircut video was featured in a Daily Dose of Internet YouTube[4] video, garnering over 6.6 million views in the same rough span of time. On August 21st, he posted a video to TikTok[3] showing a Smurf-like haircut done in the same way, garnering over 23 million views in two months (shown below).

On September 21st, the barber posted a video to TikTok[5] that garnered over 18 million views in three weeks (shown below, left). On September 27th, he posted another video to TikTok[6] that garnered over 37 million views in a similar span of time (shown below, right).

On October 8th, Ray William Johnson reacted to one of the haircuts on YouTube,[7] garnering over 3.7 million views in a week (shown below).

On October 9th, TikToker[8] @mattsavagesss posted a skit where mocks smashing one of the haircuts with a hammer, garnering over 599,000 views in five days (shown below). On October 13th, YouTuber[9] OMG HUB posted a video about the TikToker, garnering over 49,000 views in a day.

Various Examples

Search Interest

External References

[1] TikTok – ahmad.friseur

[2] Reddit – FuckMyShitUp

[3] TikTok – ahmad.friseur

[4] YouTube – daily dose of internet

[5] TikTok – ahmad.friseur

[6] TikTok – ahmad.friseur

[7] YouTube – What do you call this haircut?

[8] TikTok – mattsavagesss

[9] YouTube – OMG HUB



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