SOON
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About
SOON is a common caption in image macros that typically feature a creepy looking figure peering out of a dark enclosed space or a figure looking out from a a window or closed door. The caption implies that the figure is plotting some sort of devious scheme, intended for either the viewer or a person or object in the foreground.
Origin
One of the earliest online references to a menacing "soon" appears in the webcomic The Parking Lot Is Full[21] in an installment posted on March 27th, 2001. The comic, captioned, "Quiet Ambition," features Jesus behind God's shoulder thinking, "Soon."
Spread
One of the earliest known images utilizing a SOON caption featured an angry looking orange cat glaring at a small Chihuahua puppy. It was posted to I Can Has Cheezburger[1] on April 12th, 2007, but has since been removed.
The cat image was reposted on the science fiction message board Chronicles[7] on April 22nd, 2007 in a Photo of the Day thread. Throughout 2007, the image appeared on The Brand Builder Blog[8], FARK[9] and the Democratic Underground.[10] One of the first derivative images depicted a number of cats sitting on a rooftop, staring at city lights. It was posted to I Can Has Cheezburger at an unknown date and reposted to CheeseDS[11] on February 11th, 2008.
In June 2010, the captioning technique saw renewed interest after someone submitted an image of a bear-shaped honey container that looked as if it were peering out from the cupboard with evil eyes to Reddit.[2] Based on an original photograph titled "Honey Bear Sweet Honey Bear" by artist Brock Davis[3], the image macro received 1397 upvotes and 627 points before it was archived. Later that month, the honey bear image was featured on The Chive.[4]
Throughout late 2010 and early 2011, there were a handful of SOON images shared on Reddit.[6] In April 2011, Buzzfeed[5] compiled a series of 13 of the "most menacing" SOON image macros. In January 2012, a Facebook fan page for the series launched.[16] Throughout 2012 and early 2013, additional compilations of these image macros have been featured on humor sites including Izismile[12], Amazing Creatures[13], Bite[14] and Dump A Day.[15]
Notable Examples
Additional image macros utilizing the SOON caption can be found on I Can Has Cheezburger[17], Memebase[18], Tumblr[19] and Quickmeme.[20]
Search Interest
External References
[1] I Can Has Cheezburger – Soon. (Archive)
[3] It Is The World That Made You Small – Make Something Cool Every Day
[4] The Chive – Best photos of the week / 6/25/2010
[5] BuzzFeed – The 13 Most Menacing Threats Of SOON / 4/1/2011
[6] Reddit – Soon… / 12/31/2010, Soon. / 4/17/2011, Soon ….. / 4/6/2011, SOON / 4/24/2011
[7] Chronicles – Re: picture of the day!
[8] The Brand Builder Blog – BrandingWire: Finally letting the cat out of the bag.
[9] FARK – Littermates?
[10] Democratic Underground – 2. is it so wrong to love LOLcats?
[12] Izismile – "Soon” Meme Collection (17 pics)
[13] Amazing Creatures – 17 Funny animal "Soon" pictures (17 pics)
[14] Bite – 30 GREAT EXAMPLES OF THE “SOON” MEME
[15] Dump a Day – Funny "Soon" Meme
[16] Facebook – Soon (Meme)
[17] I Can Has Cheezburger – Images tagged "SOON"
[18] Memebase – Images tagged "SOON"
[19] Tumblr – Posts tagged "soon meme"
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