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Some people?? Use Soda?? To Cope??? is a Tumblr snowclone that pokes fun at bizarre self-care routines.

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Origin

On December 13th, 2016, Tumblr user computerworm[1] posted a dialogue joke that read:

me on tumbulr: i hate piss and golden showers
person with a haikyuu doujinshi screenshot icon: ppl use?pisss to cope?great to know???? u hate mentally ill ppl lmao no offence like …. lol

The post has gained over 23,000 notes as of February 28th, 2017.

Spread

The text did not start becoming a popular snowclone until late January, 2017. On January 27th, user ithotyouknew2[2] reblogged a conversation about soda. In the post, user spacemomayahalloway argued that soda was a means of helping those with ADHD. ithoutyouknew2 added “some people? use soda? to cope???” The post has gained over 69,000 notes.

The post kickstarted the spread of the snowclone on Tumblr, as people made jokes replacing “soda” with various other strange and bizarre things. However, as the joke spread, it also became the target of criticism from people who believed the targets of the jokes were people with mental illnesses. It created a dialogue surrounding the meme’s intentions on the site, which was covered by the memedocumentation[3] Tumblr in their entry on the meme posted February 27th, 2017.

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