So Sad Today

About

So Sad Today (@sosadtoday) is a novelty Twitter account run by an anonymous Los Angeles-based writer known only as Melissa^[2]. Since launch in July 2012, the account has gained a large following online for its comically depressing tweets.

Origin

@sosadtoday tweeted for the first time on July 5th, 2012. The first tweet displays the unique style of the account: short sentences, written all lowercase.

Spread

Since 2012, @sosadtoday has tweeted on a regular basis usually on a schedule of 10-15 tweets per day. As of March 25th, 2015, @sosadtoday has over 193,000 followers and draws around 500 retweets per post on average. In addition, the account's popularity has been further boosted through retweets by celebrities like Miley Cyrus.

Her most popular tweet to date, posted February 3rd, 2014, received 4,984 retweets and 6,056 favorites.

Since December 15th, 2014, @sosadtoday has written an advice column for Vice Magazine.^[3]

On March 19th, 2015, the parody account So NYPD Today^[5] (@sonypdtoday) was created. The account tweets about police issues including brutality and community-relations, but in the lowercase, sarcastic style of @sosadtoday.

Notable Examples

Search Interest

Note: A song by artist July Skies named "So Sad Today" was released in early 2010 and gained popularity in that year, pre-dating the Twitter account.

External References

^[1] Tumblr – http://sosad-today.tumblr.com/

^[2] Rolling Stone – @SoSadToday: Twitter's Secret Superstar Speaks for the FirstTime

^[3] Vice – Author Page: @SoSadToday

^[4] Favstar – @sosadtoday's Most Popular Tweets

^[5] Twitter – @SoNYPDToday