Slofie

About

Slofie is a portmanteau of slow-motion and selfie coined by Apple during their introduction of the iPhone 11's new front-facing slow motion camera feature in September 2019. The word's forced introduction by a corporation was labeled cringeworthy on Twitter but that didn't stop the start of many people sharing slow motion selfies of themselves using the hashtag #slofie.

Origin

On September 10th, 2019, Apple unveiled the iPhone 11 at their Cupertino headquarters event. The event was filmed and uploaded to YouTube the same day. The speaker described the iPhones new camera features and the advertisement they created for the slofie (shown below).

Spread

On September 10th, 2019, the Apple^[1] website was updated to include an introduction to the iPhone 11 and an introduction to the slofie (shown below).

Many Twitter users posted updates from the Apple event. For example, that day @LanceUlanoff posted a #slofie using the iPhone 11 (shown below). The post gained over 270 likes and 110 retweets in a day.

That same day, many Twitter users posted pictures and videos of sloths to comment on the new selfie term. The Brookfied Zoo posted a video of Elsie the sloth commenting that "Elsie is ready for her first #slofie, which also qualifies as a #slothie" (shown below). The tweet garnered over 700 likes and 130 retweets in a day.

Other Twitter users commented on they dislike the word slofie. Twitter user @Ed_Nunezz used a trying kombucha for the first time edit to illustrate feelings about the word (shown below).

Various Examples

Search Interest

External References