About

#TrumpYourself is an image generator developed by the Hillary Clinton campaign where Facebook users can upload pictures of themselves and superimpose quotes by Donald Trump on them.

History

On July 21st, 2016, Clinton's Facebook^[1] and Twitter^[2] pages announced the launch of #TrumpYourself, a web application hosted on Hillary Clinton's official campaign site.^[3] Within the hour of its launch, #TrumpYourself quickly grew traction on Facebook and Twitter, causing the site to crash temporarily.^[4] In addition, users discovered that the choice of Trump quotes changed based on their race or gender (i.e. women could superimpose a quote of Trump saying "Fat Pig" or immigrants and refugees could superimpose "DONALD TRUMP WANTS TO BAN ME").

News and Media Coverage

By the end of the day, the website was covered by CNN,^[5] Entertainment Weekly,^[6] Time,^[7] and many other major news outlets.

Various Examples

Search Interest

As shown in the Google Trends report, search queries for "trumpyourself" saw its initial spike in late August 2015, presumably due to the launch of a pro-Trump image generator application with the same name, which allowed its users to add the Republican candidate's iconic "Make America Great Again" hat over their heads.

External References