@Sonic_Hedgehog
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About
Sonic_Hedgehog is the official Twitter account for SEGA's Sonic the Hedgehog video game series. In June 2015, the account began interacting with fans, incorporating a large subtextual knowledge of memes, lore, Internet culture, which caused it to become much more popular.
History
The official English Sonic the Hedgehog Twitter, @sonic_hedgehog, was launched on January 27th, 2009.[1] Prior to June 1st, 2015, the Sonic social media channels were run by former SEGA employee Kellie Parker; on her last day of employment, Aaron Webber, also known as RubyEclipse in his role as an admin on the SEGA Forums, was announced as her successor.[2] [3] In addition, Webber is SEGA's Associate Brand Manager.
Spread
Beginning on June 9, after the announcement of the new game Sonic Boom: Fire & Ice, Webber changed the account's tweet habits by beginning to respond to tweets made by users much more frequently. The first response was to a tweet made by video game journalist Jim Sterling, referencing an earlier account in which SEGA sent him a large Sonic poster in response for a negative review of the game Sonic Colors.[4] The tweet received 287 retweets and 560 favorites as of June 15th, 2015.
On the same day, @sonic_hedgehog responded to a question from another Twitter user by tweeting the infamous Gotta Go Fast illustration.[5] This tweet received more than 2,600 retweets and favorites as of June 15th, 2015.
On June 10th, the Twitter account responded to another fan's question about Sonichu, mocking Chris-chan's blue arms incident from late 2014.[6] On June 11th, @Sonic_Hedgehog responded to a previous tweet with a picture of a Sanic Hegehog game cover.[7] (shown below).
Charganium</a> Maybe, but only if we give Sonichu blue arms, three scarves, and ultimately just redesign him as Big the Cat.</p>— Sonic the Hedgehog (sonic_hedgehog) June 10, 2015
@richiejun21 True fast is not measured in miles, Rich. True fast is measured in the heart. pic.twitter.com/IJQIJE9y0r
— Sonic the Hedgehog (@sonic_hedgehog) June 11, 2015
That same day, the newly-popular Twitter was covered in an article on the technology news site The Verge.[9]
On June 12th, the Twitter began a Knuckles-themed Photoshop contest; notable retweeted entrants to the contest include Archie Comics and the team for the Super Smash Bros. Brawl mod Project M.[8]
Search Interest
External References
[1] Twitter – @sonic_hedgehog
[2] SEGA Blog – Kellie's Last Day at SEGA
[3] Sega Forums Wiki – RubyEclipse
[4] Twitter – @JimSterling The TV show is doing really well. P.S. – We have a giant Sonic Colors poster here… you interested? #neverforget
[5] Twitter – @TheWickedWild You know there's only one correct answer.
[6] Twitter – @Charganium Maybe, but only if we give Sonichu blue arms, three scarves, and ultimately just redesign him as Big the Cat.
[7] Twitter – @richiejun21 True fast is not measured in miles, Rich. True fast is measured in the heart.
[8] Twitter – Today, the world needs more Knuckles. Create your own “& Knuckles” image & tweet to us! We’ll RT the best. BEGIN!
[9] The Verge – Sonic the Hedgehog's Twitter game is the best Sonic game in decades
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