SledgeHammer Man

Submission 1,115

About

SledgeHammer Man, also known as @thesledgehammerman, is a TikTok, Instagram and YouTube page starring a man in a black suit known as the SledgeHammer Man who hosts a low-brow game show in a parking lot in which he asks contestants three questions, smashing a block of ice with a sledgehammer between each question. The first two questions are generally easy and the SledgeHammer Man awards miscellaneous hardware store products as prizes. The last question is always difficult and requires a hyper-specific answer and knowledge to make the contestant lose. SledgeHammer Man started in early 2023, predominantly going viral and gaining a following in early 2024.

Online History

SledgeHammer Man posted its first TikTok^[1] on January 27th, 2023, gaining over 6,600 plays in one year, showing the SledgeHammer Man smashing coffee mugs (shown below, left). SledgeHammer Man posted the video to YouTube^[2] as well on January 27th, 2023.

On March 3rd, 2023, SledgeHammer Man posted its first TikTok^[3] that followed the game show format, receiving over 17,200 plays and 880 likes in one year (shown below, right).

The account's videos became increasingly viral soon after, such as one TikTok^[4] posted on April 26th, 2023, that received over 1.1 million plays and 144,500 likes in a year (shown below, left).

On October 5th, 2023, the account posted a TikTok^[5] that gained over 3.6 million plays and 426,800 likes in six months (shown below, right).

The account's virality on TikTok continued going into 2024. On March 27th, 2024, SledgeHammer Man started posting content on Instagram.^[6]