Ship Your Enemies Glitter

Submission 17,133

Part of a series on Glitter Bombing. [View Related Entries]

About

ShipYourEnemiesGlitter is an online business which allows customers to purchase envelopes containing glitter bombs that are subsequently mailed to a specified address. Following the launch of the service in early 2015, various spin-off sites were subsequently created that ship other gag items to unsuspecting victims.

History

On December 31st, 2014, Australian resident Matthew Carpenter^[6] registered the domain for website ShipYourEnemiesGlitter.com,^[1] which mails glitter bombs to a specified addresses for a fee of $9.99. On January 12th, the site was officially launched. That day, Redditor claudette45morgan submitted the site to the /r/InternetIsBeautiful^[4] subreddit, where it reached the front page and gained over 5,100 votes (95% upvoted) in the first two months. On January 22nd, The Guardian^[2] reported that Carpenter sold the site for $85,000 on the Flippa online marketplace to Internet entrepreneur Peter Boychuk. On January 27th, The Observer^[5] published an interview with Carpenter, in which he revealed the website was an elaborate viral marketing stunt inspired by the book Trust Me I'm Lying: Confessions of a Media Manipulator by Ryan Holiday. On March 2nd, Carpenter published a blog post titled "The Entire Ship Your Enemies Glitter Story," in which he detailed the history of the marketing stunt.^[7]

Spin-off Sites

RuinDays

The website RuinDays^[3] allows customers to ship a wide variety of gag items, including a "bag of dicks", "annoying sand," "poop in a box" and a spring-loaded glitter bomb. On January 15th, 2015, YouTube edamame uploaded a video of her father being pranked with a spring-loaded glitter tube, gathering upwards of four million views and 760 comments in the next two months (shown below).

ShipYourEnemyConfetti

The site ShipYourEnemyConfetti^[9] allows customers to purchase glitter packages for $7.99 or confetti packages for $6.49 to send to a specified address.