Niggafood

Submission 21,550

About

Niggafood refers to a Brazilian food delivery application on the Apple app store which gained increased attention and virality after posts about it on Instagram and Twitter / X in 2023. Despite having a humorous name, the app was allegedly functional in Brazil.

History

Niggafood was added to Apple's app store on October 8th, 2022,^[1] by a Brazilian developer named Alef Carvalho.^[2] Niggafood's logo (shown below, left) resembled a red letter N. Alef Carvalho also included previews of the app's interface on the app store page (example shown below, right). A 2.0 version of the app was released on November 23rd, 2022.

Reception

As early as October 2022, seemingly satirical "5 star" reviews of the app started to surface on the app store^[3] (examples shown below, top and bottom). Reviews of the app peaked in mid-2023, coinciding with viral posts about the app's existence.

Memetic Attention

On April 28th, 2023, X^[4] user @johtoimpact posted a screenshot of Niggafood's page on the app store, gaining over 30 likes in six months and becoming the first known internet user to post about its existence (shown below, left). Months later, on October 3rd, 2023, Instagram^[5] user @dropaxaninmyyfaygo posted a similar screenshot, gaining roughly 29,000 likes in nine days (shown below, right).

On October 11th, 2023, X^[6] user @JTX_TV posted a screenshot of apps on their phone, writing, "What’s y’all’s favorite Fast Food app?" gaining over 10 million views and 970 likes in one day (shown below, left). The tweet amassed a large view count due to viral quotes, like one posted by X^[7] user @crackcobain__ on October 11th, which gained roughly 100,000 likes in a day (shown below, right).