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About

My LaCroix[1] is a single-serving site featuring a web app by Chicago-based design studio Nelson Cash that allows users to create images of cans touting imaginary flavors of LaCroix seltzer water. The results resemble Lay's Do Us A Flavor Parodies in that they are mostly memes, phrases, or disgusting.

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History

Launched on September 14th, 2016, MyLacroix.com is a creation of Nelson Cash,[2] who also created the Make It Stranger generator. As that app allowed users to input keywords to make title cards resembling the typeface used in the Stranger Things opening sequence, MyLacroix.com allows users to input keywords to generate an image of a can of LaCroix.



The launch of "My Lacroix" came after years of the drink growing in popularity and trendiness.[3][4] According to Nelson Cash, the idea for the generator came out of love for the sparkling water, which is extremely popular among Chicago-based tech companies.[5]

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Shortly after the app's launch, social media users on Tumblr and Twitter began using it to make jokes evoking Harambe, [6] White Tears,[7] Manda Nudes, [8] and more. Curiously, at the time of writing, the most popular flavor is "Summer With Albert's Puppy,"[9] a phrase with no discernible spread outside of the MyLacroix page. The second most popular entry is "Tumblr."[10]

The popularity of MyLacroix has covered by New York Magazine,[11] The Daily Dot,[12] mashable,[13] and refinery29.[14]

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