Ditty

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About

Ditty.co is a text-to-music application developed by Zya which allows its user to combine any text-based message with a tune sampled from a collection of popular songs. Upon its release in 2015, the mobile app has garnered critical acclaims for its innovative use of kinetic typography, an animation technique that mixes motion and text to express ideas through the medium of video animation.

History

Ditty was developed by Zya, a California-based startup founded by Matt Serletic, a Grammy Award-winning musician and former CEO of Virgin Records, and funded by a group of investors including Intel Capital, Liberty Global and Shea Ventures. On March 25th, 2015, following the successful reception of its 2013 self-titled mobile gaming app Zya, which allows the player to create custom beats, record vocal tracks and add in layers of samples from a selection of licensed pop songs, the company launched Ditty on iOS and Android as a third-party app for Facebook Messenger. On September 1st, 2015, Zya released Ditty as a standalone mobile app separate from Facebook Messenger.

Reception

Shortly after its debut, Ditty landed the top spot on the trending chart of Apple's App Store and Google Play numerous times. In January 2016, Ditty won an Appy Award in the Best Music App category.

Highlights

On March 25th, 2015, Gizmodo featured a compilation of seven funny Ditty remixes made with the app. On Vine, additional examples of various user-generated Ditty videos can be found under the tag #Ditty14 and #DittyApp.