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About
@CokeEsports is the official Twitter account for the partnership between Coca-Cola and Esports events. The account will occasionally post webcomics about gaming, often depicting gamers drinking Coca-Cola. These comics have been subject of parody and commentary, with one showing a team of online gamers drinking the soda and encouraging each other becoming an exploitable.
History
Coca-Cola began sponsoring Esports in October of 2013, when Coke Zero was announced as an official sponsor of a League of Legends "Challenger" series, a minor league series players can compete in before going pro.[1] On June 20th, 2014, a Twitter account, @CokeEsports launched to represent Coke's Esports endeavors on Twitter[2] (first tweets shown below).
Over the following five years, the account gained over 335,000 followers,[3] mostly advertising Esports events they were sponsoring and occasionally posting comics about gaming with heavy Coca-Cola branding (examples shown below).
Reputation
The comics have developed a reputation of being cringeworthy and are mocked online. On January 17th, 2018, a deleted Reddit user posted one of the account's comics to /r/fellowkids,[4] calling the Twitter a "goldmine" (shown below, left). Another posted to /r/FellowKids posted September 16th, 2017 by user Tehurnfor[5] gained over 500 points (shown below, right).
Related Memes
We Were All New Players Once
On March 27th, 2017, the account posted a comic with the caption "We were all new players once," showing a team of five gamers supporting each other while drinking Coca-Cola (shown below).
The comic became an exploitable as people posted what they imagined was a more accurate representation of online gaming. On September 17th, 2017, Redditor ZipTieMyBalls[6] posted a parody in /r/ComedyNecrophilia that gained over 660 points (shown below, left). On September 20th, Redditor The_Directors_Cut posted an edit in /r/ImGoingToHellForThis[7] that gained over 880 points (shown below, right).
Various Examples
Search Interest
External References
[1] Coca-colacompany – Coke Zero, Riot Games Launch ‘League of Legends’ Challenger Series to Give Amateurs a Path to the Pros
[2] Twitter – @CokeEsports
[3] Twitter – @CokeEsports
[4] Reddit – The Coke Esports Twitter is a gold mine
[5] Reddit – #cokeesports
[6] Reddit – An Accurate Coca-Cola ESports Ad
[7] Reddit – /r/ImGoingToHellForThis
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