Simple Rick's Fondest Memories is a series of exploitable images based on a moment from the animated comedy series Rick and Morty in which the character of Simple Rick remembers his fondest memories, which is displayed on the helmet he is wearing. Online, people photoshopped the image on Rick's helmet to reflect their own opinions and preferences.

On September 10th, 2017, Cartoon Network aired the seventh episode of season three of Rick and Morty, "The Ricklantis Mixup."^[1] In the episode, the titular characters visit the city of Atlantis, home to the Citadel of Ricks.^[2] One scene in the episode features a commercial for a cookie made from the brain secretions of a character named Simple Rick. As his fondest memories play in his mind to make him cry, the helmet plays the memory on a screen at the forehead (shown below). This is the basis for the meme.

Two days later, on September 12th, on the /r/RickAndMorty subreddit, Redditor ^[3] kkalashnikobe posted an image from the episode in which Simple Rick can be seen with his eyes closed thinking the character Noob-Noob.^[4] The post (shown below) received more than 7,400 points (97% upvoted) and 80 comments.

The following day, Redditor^[5] Capgunkid posted a gif based on kkalahnikobe's image (shown below, left), receiving more than 490 points (8% upvoted). When posted to Imgur, the gif received more than 129,000 views.

That day, Redditor^[6] posted another gif of Simple Rick featuring another clip from the show (shown below, right).

That day, Redditor^[7] DAN4O4NAD posted the Noob-Noob variation in the /r/MemeEconomy subreddit. The post received more than 200 points (95% upvoted).

ON 9GAG ^[8] that day, an anonymous user posted a variation of Simple Rick thinking about the Pepperidge Farms remembers commercial from Family Guy. The image also features the text "Remember when this was the remember meme? Simple Rick remembers." The post (shown below) received more than 6,100 points in two weeks.