Sigma Sigma Boy

About

"Sigma Sigma Boy" ("Сигма Бой") is a Russian EDM song by Besty and Masha Yankovskaya that went viral on TikTok in late November 2024. The song repeatedly uses the sigma male internet slang, which embodies a certain archetype of masculinity that values independence and self-reliance. The track also sparked a series of memes and fan edits on the video platform going into December 2024, typically used ironically or by the football fandom to highlight a specific athlete.

Origin

The song "Sigma Sigma Boy"^[1] was released by the Russian artists Betsy and singer Masha Yankovskaya on October 3rd, 2024. It combines elements of pop and electronic music, using the internet slang sigma male. The video (seen below) amassed more than 11 million views and 95,000 likes in a month.

Spread

Since its release, "Sigma Sigma Boy" spread across various social media platforms, especially TikTok, where users created brainrot content using snippets of the track.

For instance, on November 21st, 2024, TikTok^[2] user @simon.bth posted a video of him playing the "Sigma Sigma Boy" music with a speaker inside a train (seen below), which garnered over 31 million plays and 3 million likes in a week.

On November 25th, 2024, TikTok^[3] user @winterzyrex uploaded a sped-up version of the song paired with the gameplay of a Roblox dance emote (seen below), which received roughly 423,000 plays and 20,000 likes in five days.

Various Examples

Search Interest

External References