About

Should I Buy This on Thursday is an image macro series most often showing McDonald's burgers (or other menu items) with top text reading, "Should I buy this on Thursday." The meme series started on Instagram in early 2022, with the original iteration showing a quarter-pounder with cheese. The image gained eminence through reposts that surfaced before Thursdays on Twitter and elsewhere. Going into 2023, meme creators started to replace the food beneath the catchphrase, sometimes with other objects or animals.

Origin

On January 21st, 2022, Instagram^[1] user @daddyknives posted an image of a McDonald's quarter-pounder with top text reading, "Should I buy this on Thursday," gaining roughly 4,300 likes in a year and a half.

Per screenshots verified by Know Your Meme, the image was a screenshot of a Story post shared by Instagram^[9] user @g0rillaspin, formerly @g0r1ll4spin, earlier on that same day.

Spread

It was quickly reposted by Instagram^[2] user @dakimomkura on January 21st, 2022. A few weeks later, it was reposted by Instagram^[3] user @henrydavis1300 and then on March 29th, 2023, Instagram^[4] user @grandmas.butt reposted the meme, gaining roughly 49,800 likes in one year.

On August 23rd, 2022, Instagram^[5] user @hyperpopdaily uploaded an iteration that made a parody RapTV headline out of it, gaining roughly 9,700 likes in 10 months.

On January 22nd, 2023, Instagram^[5] user @bigfloppa_society posted an iteration with Big Floppa, gaining roughly 2,400 likes in five months (shown below, right).

On March 29th, 2023, Twitter^[6] user @haneswhitetee tweeted a new iteration, featuring McDonald's two-cheeseburger meal. The post received roughly 16,700 likes in three months. It was soon reposted to Instagram,^[7] also going viral on the new platform.

The trend later inspired the McDonald's verified Instagram^[8] account to post a version of the meme on May 22nd, 2023, that replaced "buy this" with "post this," gaining roughly 22,300 likes in one month.

Various Examples

Search Interest

External References