Scoobert and Churchill

Submission 20,799

Part of a series on Dogs. [View Related Entries]

About

Scoobert is a nickname given to a chubby, fluffy and grey toy poodle dog on TikTok and Instagram whose owner's account is called @__mohu_c. Scoobert's real name is Chiro and his owner started posting to Instagram first in 2020. In 2022, she moved her content to TikTok. Thereafter, meme creators on Twitter and elsewhere nicknamed Chiro "Scoobert." He's often featured in fan edits on TikTok where he's imagined to be a Ken Carson and Destroy Lonely fan, akin to the OPIUM music label, Playboi Carti and "archive fashion" signifiers. Later on, Scoobert and another poodle dog nicknamed Churchill trended in Scoobert and Churchill memes.

Background

Chiro is a toy poodle from Osaka, Japan.^[1] He was born on January 19th, 2016, making him six years old in the year 2022. Chiro's owner posted her first photo of Chiro to Instagram^[2] on September 10th, 2020, a simple photo of him looking up at her. The post received over 240 likes in two years (shown below, left). Chiro's owner continued posting content of the dog going into 2021 and 2022, going viral for the first time with a carousel post on Instagram^[3] uploaded on August 11th, 2022, gaining roughly 1,100 likes in four months (one photo shown below, right).

On September 14th, 2022, Chiro's owner posted to TikTok^[4] for the first time, gaining roughly 65,500 plays and over 970 likes over the course of three months (shown below, left). On October 23rd, 2022, a TikTok^[5] uploaded by the owner gained roughly 1.7 million plays and 111,000 likes in two months (shown below, right). The video showed how skinny Chiro is despite his fluffiness.

Origin

On December 8th, 2022, the Tumblr ^[10] page boysenb3rry posted a photo of Scoobert sitting, gaining roughly 11,100 notes in four days. On December 9th, 2022, an image of Chiro the toy poodle was posted by the parody RapTV Instagram^[6] page hyperpopdaily with the "is he up next out of atlanta?" catchphrase layered overtop. Over the course of three days, the meme received roughly 11,100 likes (shown below, left). Chiro was then nicknamed "Scoobert" by the same Instagram^[7] page on December 10th, 2022 in a video that referenced Scoobert's imagined fued with another dog charater named Gerald. Over the course of two days, the post received roughly 20,400 views and 6,800 likes (shown below, right).

Spread

Later on December 10th, 2022, the Twitter^[8] page of HPDDAILY tweeted, "Scoobert has been indicted with RICO charges," in reference to Young Thug and Gunna's RICO charges. The tweet earned roughly 6,100 likes in two days (shown below).

TikTokers also started producing Scoobert content in December 2022. For instance, on December 11th, 2022, TikToker^[9] sanagummy posted a Scoobert fan edit that gained roughly 98,200 plays and 27,000 likes in one day (shown below).

Scoobert and Churchill

On December 15th, 2022, TikToker^[11] omnis.vfx posted a video that nicknamed a grey poodle Churchill and used the Ken Carson and Destroy Lonely song "VETERAN" as the sound. Over the course of 12 days, the TikTok received roughly 684,200 plays and 146,100 likes (shown below, left). In the comment section, many users referenced Scoobert, asking, "Does Scoobert finally have competition?" TikToker omnis.vfx posted more Churchill videos, leading to Scoobert vs. Churchill powerscaling edits. For instance, on December 18th, 2022, TikToker^[12] sixtronz posted an iteration that used a Homelander sound, gaining roughly 13,100 plays and 2,400 likes in nine days (shown below, right).