Roddy Ricch's "The Box"

About

Roddy Ricch's "The Box", often referred to as Ee Er, is a song featured on American rapper Roddy Ricch's debut studio album Please Excuse Me for Being Antisocial which was released in December 2019 and reached the top three spot on the Billboard Hot 100.^[6] The song became popular on TikTok and social media due to having an ad-lib that sounds like a loud squeak from a windshield wiper.

Origin

On December 5th, 2019, Roddy Ricch released "The Box" official audio to YouTube (shown below). The video gained over 27.8 million views in a month. The next day, Roddy Ricch released his full album and shared it to his Twitter account and received over 13,100 likes and 4,100 retweets in a month.^[2]

Spread

On December 9th, 2019, TikToker @jaywill4real uploaded a video of a person cleaning a mirror using "The Box" which with the caption "This how Roddy Ricch made The Box" (shown below, left). The video gained over 616,800 likes in a month (shown below, left). The next day, TikTok user @kweyb uploaded another video that comments on the squeaky sounding beat (shown below, center). The video garnered over 63,700 likes in a month. On December 15th, TikToker @mattsmall19 received over 63,200 likes in a month for a similar video (shown below, right).

On December 29th, Roddy Ricch^[3] tweeted "THE BOX went gold in 3 weeks!" (shown beow, left). The tweet accumulated over 75,900 likes and 10,100 retweets in two weeks (shown below, left). On January 1st, 2020, Twitter user @Simply__danny^[4] posted a Meryl Streep Singing meme about the song's beat (shown below, right). The tweet garnered over 100 likes in nine days.

On January 4th, @LeatherCadillac compared the song to a scene in SpongeBob SquarePants where SpongeBob slides his chair back and forth (shown below). The tweet gained over 200 likes in six days.

On January 6th, Atlantic producer @KEEFABLACK^[5] tweeted, "we made The Box at 6am in NYC after being up all night, you can only imagine my face when roddy already finished the song and said “Wait let me add something” & EHH ERRR 🚪 EHH ERR was born 🤣" (shown below). The tweet received over 59,100 likes and 10,300 retweets in four days. That day Rolling Stone^[1] published an article about the song and its viral quality.

Various Examples

Search Interest

External References