About

Quarter Zip Dude, Quarter Zip vs. Nike Tech and Quarter Zip and Matcha refer to a series of memes on TikTok about men who wear quarter zip sweaters, who are stereotypically wealthy, classy and hold white-collar jobs in finance. A TikTok trend about wearing quarter zips emerged in November 2025, when TikToker Jason Gyamfi (@whois.jason) shared a video about wearing a quarter zip and drinking matcha instead of wearing a Nike tech sweatsuit. The video followed the same format as the I'm a Matcha Nigga video and commented on Black male fashion and stereotypes, including the Performative Male stereotype.

In the following weeks, several memes surfaced on TikTok and other social media platforms that humorously contrasted quarter zips and Nike techs.

Origin

On November 3rd, 2025, TikToker^[1] Jason Gyamfi (@whois.jason) shared a video in which he talked about being a "quarter zip dude." He said, "I don't do that Nike tech stuff, what y'all little boys do. I can't do that. I'm elegant. I'm classy." Over nine days, his video received over 903,100 likes.

Precursor

On February 3rd, 2025, TikToker^[2] @apnaj shared a video skit about a male character who asked for a Nike tech and instead was gifted a quarter zip sweater. The video's caption read, "Guys wear a quarter zip and change their whole personality." Over nine months, the video received over 748,100 likes.

Heading into 2025, other creators, like TikToker^[3] @domg.o, shared viral videos about quarter zips with the same concept.

Spread

On November 6th, 2025, TikToker^[4] @whois.jason shared a video of himself drinking matcha with a friend. Both are seen wearing quarter zip sweaters. The video's caption read, "We don't do Nike techs and coffee no more." Over six days, the video received over 1.6 million likes.

Heading into November 2025, several TikTokers added to Jason Gyamfi's video, largely by using his video's TikTok sound.

For instance, on November 7th, TikToker^[5] @emi_erekosima shared a video using the original audio, showing himself in a quarter zip with the caption, "What's your LinkedIn, I don't do Instagram." Over five days, his video received over 100,400 likes.

On November 11th, 2025, TikToker^[6] @lebron_glazer84 shared a video caption meme, reading, "How me n gng start moving after purchasing our first quarter zip from Zara," gaining over 204,700 likes in a day.

Various Examples

Search Interest

External References