Puff Guy Challenge

About

Puff Guy Challenge is a series of TikTok videos in which users create lip-synced videos paired with an edited version of the song "Bad Guy" by Billie Eilish. The audio clips together lyrics from the song to create a conversation that reads "I'm the puff guy." "What?" "I'm the puff guy." "Dad?" "No. I'm the puff guy." "So you're the puff guy." "Thank you."

Origin

On August 31st, 2019, TikTok user @maxboonch uploaded the original audio in a conversational video (shown below). The video gained over 565,900 likes and 40,000 shares in 11 days.

Spread

On September 2nd, 2019, TikTok user @spicyitalian_ uploaded the audio in a video about sleep talking (shown below, left). The video garnered over 815,000 likes and 48,300 shares in nine days. Two days later, @jenniferocity uploaded a version in which a cat claims they are the puff guy after enjoying too much catnip (shown below, center). The video accumulated over 861,000 likes and 46,900 shares in a week. On September 7th, @spooder_woman uploaded an animated version which gained over one million likes and 43,300 shares in four days.

Various Examples

Search Interest