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#PuberMe is a hashtag campaign started by comedians Nick Kroll and Stephen Colbert in which they challenge celebrities to tweet awkward photos of themselves from their teenage years. For every photo tweeted with the hashtag, Colbert will make a donation from his AmeriCone Dream Fund, which Kroll will match, to aid Puerto Rico after Hurricane Irma and Hurricane Maria.

Origin

On the September 27th, 2017 episode of The Late Show with Stephen Colbert, Kroll proposed the campaign (shown below).


Colbert[1] later started the campaign by posting a picture of himself with braces to Twitter, gaining 3,600 retweets and over 47,000 likes (shown below).

Spread

Many more celebrities joined the trend shortly after the episode aired. Nick Kroll[2] responded to Colbert's tweet with his own contribution, gaining over 650 retweets and 8,200 likes (shown below, left). Another popular contribution was made by comedian John Mulaney,[3] whose tweet gained over 670 retweets and 8,700 likes (shown below, right).

The following night, Colbert ran a segment in which he updated the audience on some of the celebrities who joined the hashtag (shown below). During that episode, he confirmed that every celebrity tweet with the hashtag would amount to $1,000 dollars to oneamericaappeal.org in aid to Puerto Rico.


The campaign has been covered by Uproxx,[4] Huffington Post,[5] TV Guide,[6] and more.

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