Protein Diet Coke

Submission 24

Part of a series on Utah MomTok. [View Related Entries]

About

Protein Diet Coke, also known as Protein Dirty Soda, refers to a viral food trend among Mormon users on TikTok who mix Diet Coke with Core Power Protein Milk, following the format of dirty sodas: a popular drink in Mormon communities that involves mixing creamers with sodas. Originally, Mormon TikTokers were making Protein Dr. Pepper, among other soda bases. The Protein Diet Coke trend went viral in 2024, leading to videos from Mormon TikTokers, many of which were from Utah MomTok, who tried the drink and reviewed it. The Protein Diet Coke trend shocked many outsiders, leading to memes and reactions across social media sites like Twitter / X. Overall, the beverage concoction is similar to Pilk.

Origin

Currently, the earliest discovered video of someone mixing protein milk and soda was posted by TikToker^[1] @bethferacofitness on May 30th, 2022, in which she mixed Premier Protein milk and zero sugar vanilla cherry Coke. The TikToker claimed to have discovered the trend in her unnamed Facebook group which got the idea from a previous unknown TikToker. Regardless, the video posted by @bethferacofitness received over 225,100 plays and 12,800 likes in two years (shown below).

Spread

In July 2023, TikToker^[2] @bethferacofitness went viral again for a video of her mixing protein milk and soda, gaining over 38,600 plays in a year.

In 2024, videos of people mixing protein milk and soda became largely viral. TikToker^[3] @janellerohner shared an early example on August 26th, seen mixing Core Power protein milk and Coke Zero, receiving over 523,800 plays and 23,400 likes in two months (shown below).

On September 29th, 2024, TikToker^[4] @beccers_gordonn posted a video with a text caption reading, "Welcome to Utah where PROTEIN Diet Coke is currently trending.." earning over 2.4 million plays and 173,200 likes in five days (shown below).

Viral videos on the subject persisted in the following days, like one video posted by TikToker^[5] @wishbonekitchen on October 2nd, receiving over 385,500 plays and 32,400 likes in a day (shown below).

Later on October 2nd, X^[6] user @g4ys0n posted a screenshot of the abovementioned video, captioning it, "enough," receiving over 5,700 likes in a day (shown below).