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About

Plan With Me is a genre of online videos in which someone fills in elements of their journal, diary or planner on camera, similar to Mukbang and "Let's Play" videos. These videos are heavily associated with "bullet journaling," in which participants use blank pages of a journal or diary to help customize their entries with pictures, graphics, text, illustrations and more.

Origin

The earliest known iteration of a Plan With Me was posted on May 3rd, 2015 by YouTuber Vinamae. In the video, the YouTuber decorates their planner before the camera. The post received more than 212,000 views in four years (shown below).

Spread

On June 16th, 2017, Seventeen magazine posted a video to their YouTube channel entitled "How to Start a Bullet Journal" as part of their "Plan With Me" bullet journaling series. Within two years, the post received more than 2.1 million views (shown below, left).

The following year, on December 28th, 2018, YouTuber AmandaRachLee posted a video of themselves setting up their bullet journal. The post received more than 2 million views in less than four months (shown below, right).

Over time, these videos evolved to a point where they simply show a person entering information into their planner without narration, introduction or instruction. For example, on February 21st, 2019, YouTuber LaylaBetweenTheLines posted a video on their YouTube channel of a woman setting up their March 2019 bullet journal. The post received more than 33,000 views in three weeks (shown below).

On March 6th, 2019, Mashable [1] published a report on the video format.

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