Nettspend

Submission 15,589

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About

Nettspend is an American undeground rapper. He started making music on Rate Your Music, Spotify and Soundcloud in 2022. Towards the end of 2023, Nettspend gained virality on Instagram and X / Twitter when two videos of him flexing money and performing went viral, turning him into a seemingly polarizing figure in hip-hop discourse, evident in reactions that criticized his music, fashion choices and fanbase, while at the same time, his fans proclaimed that he was "up next." One video featured fellow rapper Xaviersobased dancing on stage.

Online History

Nettspend started posting music in late 2022, publishing his first song to Soundcloud^[1] on October 10th, 2022, titled "#shoutoutnem prod narcix." His music presence stayed dormant until April 9th, 2023, when he posted his first music video to YouTube^[2] for the song "U GON FALL," gaining roughly 19,300 views and 1,100 likes in five months (shown below).

Nettspend predominantly went viral on September 10th, 2023, when he posted a Reel to his Instagram^[3] showing him flexing money and dancing to his own song, gaining roughly 169,000 views and 11,700 likes in 19 days (shown below).

Online Reaction

The aforementioned Instagram^[3] Reel was reposted by the X^[4] account @ChrisFinesse111 on September 10th, 2023, gaining roughly 10 million views and 3,900 likes in 19 days. The post gained mass engagement mostly due to viral quotes, such as X^[5] user @souljaguac on September 11th, who wrote, "at what point does it become cultural appropriation," receiving roughly 37,000 likes in 18 days (shown below, left). Also on September 11th, X^[6] user @grey990s wrote, "He look in the mirror and see a darkskin nigga with dreads," gaining roughly 15,500 likes in 18 days (shown below, right).

At the same time that humorous hate was accumulating, others on the app proclaimed that the hate was unwarranted and would likely peter out, such as X^[7] user @RRTlZE on September 11th, 2023, who received roughly 1,900 likes in 18 days (shown below).

On September 21st, 2023, TikToker^[8] @kickassgrim posted a video from a then-recent concert featuring members of the #1c collective including Xaviersobased and Nettspend performing on stage. The video received roughly 101,600 plays and 14,400 likes in eight days (shown below).

Similar to the first video of Nettspend, TikToker^[8] @kickassgrim's video was reposted to X^[9] by the user @nettspendfan who captioned the video, "this vid gonna be legendary in 3 years," gaining roughly 10.6 million views and 9,500 likes in three days.

@nettspendfan's post gained mass engagement due to viral quotes and replies, such as X^[10] user @throwawaypt2 on September 28th, 2023, who wrote, "I have something to say," gaining roughly 3,900 likes in a day (shown below, left). Later on September 28th, 2023, X^[11] user @gothamhiphop wrote, "The effect that Playboi Carti has had on white kids should be studied," gaining roughly 24,200 likes in a day (shown below, right).

From the same video, many shared viral posts on X^[12] about Xaviersobased's dancing in the video.

Following

By September 29th, 2023, Nettspend had amassed roughly 23,100 followers on Instagram,^[13] roughly 6,400 followers on Soundcloud^[14] and roughly 29,500 monthly listeners on Spotify.^[15]