JellyBean

Submission 37,333

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About

JellyBean is a PNGtuber and comfort streamer who is mainly known for her Minecraft and variety content. The VTuber's online avatar is a purple-haired cartoon character wearing a purple shirt with a white collar. In February 2022, JellyBean became a target of a cyberbullying campaign orchestrated by a group of TikTok users after she started posting content on the app, with the trend leading to the popularization of the Berserk Skeletons meme.

Online History

On March 28th, 2020, streamer JellyBean launched her Twitch^[1] channel, launching a YouTube^[2] channel on October 8th later that year. On November 2nd, 2021, JellyBean started^[3] using a purple PNG avatar on her streams and in her YouTube videos (shown below).

Following the adoption of the PNG avatar, JellyBean's Twitch^[4] viewership grew from an average of 224 viewers in November to nearly 1,200 viewers in December to over 2,600 average viewers in March 2022. On YouTube,^[5] Jellybean's viewership grew from 13,900 views for the first week of November 2021 to over 19.7 million views for the first week of December 2021, peaking at 34.7 million views for the week of January 17th as of March 2022 (most viewed YouTube videos shown below, left and right).

On January 8th, 2022, JellyBean joined TikTok^[6] as @beannotthere, starting to post her videos there. On January 31st and February 4th, 2022, JellyBean posted^[7]^[8] videos "Reading my horrible hate comments" and "Reading your awful comments," which would later serve as source material for JellyBean's trolls in the cyberbullying #JellyMid trend. The videos received over 2.1 million views and 134,000 likes and 3.7 million views and 173,300 likes in two months (shown below, left and right).

It's Not a Mistake, It's a Masterpiece

On January 6th, 2022, JellyBean uploaded a YouTube^[16] video titled "Minecraft but we set a World Record 😱" in which she called for her viewers to spam "It's not a mistake, it's a miracle" on her video in order to attemt to set a world record for the most comments on a YouTube Shorts video. The video gained over 3.4 million views and over 1.2 million comments in three months.

Now that got me thinking: what if we hit a world record for the most comments on a YouTube short? I know that sounds crazy, but I think it's possible. If everybody watching this video typed, "it's not a mistake, it's a miracle" ten times, I think we can hit that record.

The trend became a subject of controversy as JellyBean's followers spammed the phrase not only in comments on her videoes, but also in comments on videos by other creators on TikTok and YouTube. JellyBean later apologized for spam comments and urged her fans not to spam the catchphrase on videos by other creators.^[17]^[18]

Cyberbullying Campaign / #JellyMid

In early February 2022, TikToker^[9]^[10] _fnaf_player_ launched a bullying trend against JellyBean with the hashtag #jellymid. On February 5th, _fnaf_player_ posted a video in which they used the "Number 15" version of Berserk Skeletons meme to react to JellyBean's TikTok (original TikTok unavailable, reupload by @flarycze shown below, left).

In the following days, as the bullying campaign against JellyBean achieved some spread, several TikTok accounts started using the reaction video to hate on JellyBean's content, editing it at the end of the streamer's videos. For example, on February 10th, 2022, TikToker^[11] @you_need.to_shut.up posted one such TikTok, which gained over 2 million views and 335,200 likes in one month (shown below, right).

On February 9th, TikToker^[12] meowbahh.juststop posted a video in which they noted that JellyBean disabled comments on her TikTok videos (shown below, left). On February 13th, TikToker frogwithmic posted a video captioned, "JellyBeen going for the wrong audience" in which they expressed the opinion that JellyBean's "band kid" humor was better fitted for a younger audience on YouTube rather than on TikTok. The video (shown below, center) gained over 390,000 views and 103,000 likes in two months.

Through February 2022, the cyberbullying trend continued on TikTok, with multiple users posting videos with negative remarks on JellyBean. The trend eventually led to the popularization of the Berserk Skeletons meme, as many users used the clip to insert it into JellyBean's videos to "respond" to her jokes. On February 27th, TikToker^[13] @w.a.t.a.h was the first to combine the clip with the phonk song "Smoke" by Cowbell Cult in a now-deleted video, with the clip becoming associated with the song, reused by TikTokers @orange.grows,^[14] @lxvi08 and other users. For example, on March 6th, TikToker^[15] @lxvi08 posted one such video that gained over 11 million views and 2.2 million likes in one month (shown below, right).

On February 12th, 2022, YouTuber^[19] The Beak posted a video titled "Why I don't like Jelly Bean…" in which he criticized JellyBean over being cringe, a "comfort streamer,"^[20] for her "it's not a mistake, it's a masterpiece" spam campaign and for trying to imitate Dream. The video gained over one million views in two months. On February 26th, 2022, The Beak uploaded^[21] a follow-up video about infiltrating JellyBean's Discord server that accumulated over 760,000 views in one month (shown below, right).

Personal Life

JellyBean is Mexican-American,^[22] her pronouns are she/they and her birthday is November 22nd.^[23] As of March 2022, JellyBean is a minor.

Berserk Skeletons

Berserk Skeletons, also known as Hater Skeletons and You Should Have Died, refers to a clip of red-colored skeletons from a nightmare sequence in the 1997 anime adaptation of Berserk. Used as a reaction since at least 2014, in March 2022, the clip (usually combined with the song "Smoke" by Cowbell Cult) gained virality as a reaction to disliked or cringeworthy content on TikTok or elsewhere.