Flula Borg

Submission 33,292

About

Flula Borg is a techno DJ and a YouTube video blogger known for documenting his adjustment to life in America after moving from southern Germany to Los Angeles, California.

Online History

Flula launched a personal website^[1] in 2004, followed by a MySpace music account^[2] in January 2006. Later that year, on September 21st, Flula appeared in a Current.TV video highlighting a local Los Angeles business that picks up drunk drivers and takes them and their car home safely. In the clip, Flula is shown using the service and rambling drunken nonsense in the back seat of his vehicle.

On February 13th, 2007, Flula launched his YouTube channel^[3], but he did not upload his first video (shown below) until June 22nd of that year. His first upload shows him hanging out with his roommate David and explains several of the American things Flula had tried since moving to the United States, including peanut butter and jelly sandwiches, which he erroneously calls “a PPJ.” As of February 2013, the channel has nearly 80,000 subscribers and more than 18 million video views.

Later that year, he highlighted a photo of a fan wearing a shirt with his name on it on his blog.^[6] In 2008, he launched a Twitter account^[4], which has nearly 15,000 followers as of February 2013. He also began regularly appearing on Stickam^[7] and Current.TV.^[8] The same year, he became the first European to win the Scion Hypeman Contest in Chicago (shown below, left).^[9] In 2009, Flula took part in a prank call with YouTuber OwnagePranks (shown below, right), introducing his YouTube channel to a new audience. Later that year, he launched a Facebook fan page^[5], which has amassed more than 17,000 likes over three years. By 2012, the fan site FloopyLand^[16] had been launched for his fans to share photos, videos and stories of the DJ and throughout that year, his videos were featured on Time Techland^[17], TubeFilter^[18], Buzzfeed^[19], Break^[20] and Uproxx.^[21]

In 2012, the Flula fan site FloopyLand^[16] launched for fans to share photos, videos and stories of the YouTuber. That year, his videos were also featured on Time Techland^[17], TubeFilter^[18], Buzzfeed^[19], Break^[20] and Uproxx.^[21]

Thoughts On English Language

In September 2011, Flula began vlogging about the strange nature of English language idioms, beginning with the term “Daddy longlegs” referring to the Opiliones type of spider (shown below, left). About a month later, a video attempting to logic behind the game Rock Paper Scissors (shown below, left) was shared widely on sites including The FW^[10], the Huffington Post^[11], Social Times^[12], Laughing Squid^[13], MetaFilter^[14] and The Daily Dot.^[15]

Auto-Tune in the Car

On August 2nd, 2012, Flula launched a new video series titled Auto-Tunes^[22] via his YouTube channel, in which he covered popular songs while in in his car. The first video was a cover of "Whistle" by Flo Rida (shown below) using a keyboard, xylophone and accordian. It gained more than 98,000 views in six months.