Conservative Hype House

Submission 8,090

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About

Conservative Hype House is a TikTok account made up of individual influencers whose self-proclaimed mission is to educate and inform through videos that spread a conservative message. The group, whose name derives from the original Hype House, was created in February 2020 and is comprised of various creators including Cameron Higby, Joel Patrick, Will Witt, Topher Town, True Violet Sin, Mr Zobadope and Tyler Bluntman.^[1] The group of TikTokers gained millions of followers in 2020 and made headlines for opposing Donald Trump's possible ban of TikTok.

Online History

On February 21st, 2020, Conservative Hype House uploaded their first video which included a Christian message and gained over 5,000 likes in six months (shown below, left). In June and July 2020, the TikTok account increased their content output. Many of the videos included messages from member Cameron Higby. On July 8th, Conservative Hype House uploaded a video of Higby sharing a message about the founding fathers (shown below, center). The video received over 8,000 likes in a month. On July 15th, Conservative Hype House uploaded a video suggesting viewers report an Amazon employee for her anti-Trump video and acquired over 44,900 likes in three weeks (shown below, right).

On June 15th, The Political Dropout^[8] uploaded a Zoom interview with some members of the Conservative Hype House and discussed their mission (shown below). The video accumulated over 1,500 views in three weeks.

Reputation

As of August 2020, Conservative Hype House has over 1.4 million followers on TikTok,^[6] 50,600 followers on Instagram^[4] and 1,500 followers on Twitter.^[5] The New York Times^[7] has cited the group as influential conservative TikTokers. On TikTok, The hashtag #conservativehypehouse is a popular way of posting conservative views. On July 13th, TikToker rain.avery used the hashtag to rise to the top of the page despite being trans and gained over 521,600 likes in three weeks (shown below).

U.S. TikTok Ban

On August 1st, Conservative Hype House began posting responses to Donald Trump's possible decision to ban TikTok. That day, member Cameron Higby denied that Trump was making the decision for political gain in a video that gained over 18,800 likes in two days (shown below, left). The next day, Conservative Hype House continued in their message opposing the decision and urged people to follow them on Instagram (shown below, right). The Daily Dot^[2] and Vision Viral^[3] published articles that include examples of Twitter users mocking the TikTok group for opposing Trump in this decision.