Online Millennial

About

Online Millennial refers to a dialogue snowclone popular on Tumblr that satirizes web-based marketing to millennial in which a brand attempts to present itself as hip on social media in attempt to relate to the demographic.

Origin

On March 13th, 2016, Tumblr user gotitforcheap, since deactivated, posted a dialogue meme imagining millennials talking about eating at McDonald's after seeing McDonald's have a witty interaction online.^[1] The post has gained over 101,000 notes (shown below).

Spread

The post was popular but did not become a popular snowclone until McDonald's Anti-Trump Tweet on March 16th, 2017. After the McDonald's Twitter account sent Donald Trump a mean tweet, some people responded with support for the company, pledging that they would eat McDonald's that day (shown below).

Buzzfeed included the above tweet in a photoset post for their Tumblr^[2] account. User Papatalus responded with a screenshot of gotitforcheap's post, making it appear as though gotitforcheap predicted the event. Following that, the "online millennial" post developed into a snowclone on Tumblr where "McDonald's" was replaced (examples shown below). On May 27th, 2017, memedocumentation^[3] covered the spread of the meme on Tumblr.

Various Examples

Search Interest

Unavailable

External References