Italian Brainrot / AI Italian Animals
Mateus Lima • 13 days ago
Submission 340
Part of a series on Catchphrases. [View Related Entries]
Related Explainer: What Does 'OMW To The Liqa Sto' Mean? The Viral Meme Trend Taking Over TikTok Explained
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OMW to the Liqa Sto or On My Way to the Liqa Sto, also known as On My Way To The Liquor Store, is a catchphrase associated with a series of memes on TikTok that were popularized on the app in late March 2025. As a meme, the phrase is most often used in videos of people driving or otherwise traveling somewhere using an unconventional method. The meme was started by TikToker @copper_ferrari on March 19th, 2025. As it grew in viarlity, the meme inspired versions in which crashed vehicles are shown under the caption "had a slight mess up omw to the liqa store."
On March 19th, 2025, TikToker[1] @copper_ferrari posted a video of themselves driving a manlift, captioned, "OMW to the liqa sto," garnering over 1.9 million views in roughly two weeks. The video is set to a rendition of the song "Drunken Sailor" by The Irish Rovers that is often used in SpongeBob SquarePants.[2]
The meme garnered viral spread over the following days on TikTok, inspiring numerous viral examples. For example, on March 24th, 2025, TikToker[3] @imjustslo posted a version of the meme in which he climbs a ladder attached to a dam, garnering over 2.9 million views in a week.
On March 27th, 2025, TikToker[4] @raganvilt posted a version of the meme in which they show themselves to be riding a horse-drawn carriage, garnering over 14 million views in four days.
On March 29th, TikToker[5] @stevendfelix01 posted a video of himself dangling from a helicopter on a rope using the caption, garnering over 560,000 views in a day.