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About

Objects In Mirror Are Closer Than They Appear refers to an exploitable illustration of a car's right rearview mirror featuring the text "Objects in mirror are closer than they appear." What is written in the mirror is usually a humorous reference to something imminent.

Origin

On January 16th, 2018, Redditor XxSpoiledMilkxX uploaded a template version to /r/MemeEconomy,[1] gaining 37 upvotes (shown below).


Spread

Within hours of XxSpoiledMilkxX's post, a post by ManectricBound[2] became the most popular edit of the format to date, gaining over 10,000 upvotes in 13 hours (shown below).


As the format began trending on /r/MemeEconomy, posts with the format began appearing on /r/dankmemes. One of the early popular posts in the subreddit to use the format was posted by LockedUnlocked[3] and gained over 110 upvotes in three hours (shown below, left). Another post by wizturd28[4] predicted the swift death of the meme, gaining 28 upvotes in an hour (shown below, right).


Various Examples


Search Interest

External References

[1] /r/MemeEconomy – New Format?

[2] /r/MemeEconomy – I think this has a lot of potential. Invest.

[3] /r/dankmemes – Accurate

[4] /r/dankmemes – Memes Die Too Quickly



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