Now Yuo See / Yuo

About

Now Yuo See and the word Yuo refers to an ironic misspelling of the word "you" akin to Chanspeak that's inserted into the catchphrase which infers enlightenment. "Yuo" was originally used in gamers rise up memes (also known as "We live in a society" or "Gamer Joker" memes) in 2018 on Reddit. Going into the 2020s, "yuo" was used in ironic hustle culture and sigma male memes (often featuring the Joker or other literally me guys). In 2023, "yuo" and "now yuo see" became increasingly prevalent on TikTok in Aryan classic videos that (either satirically or earnestly) idolized Hyperborea, the 1998 eye chart and other, controversial, internet trends related to the great replacement theory and white genocide that portrayed white Europeans as Chads who say "yuo" and other races as inferior Soyjaks or Virgins who say "you."

Origin

Precursor

Before the usage of "yuo" in ironic alpha male-related memes in 2018, "yuo" was used in Polandball and Country Balls memes prior to 2018. "Yuo" was seemingly used nonsensically in the Country Balls comics, usually just adding a childlike flare to the meme's text, or, portraying the Country Ball saying "yuo" as unintelligent.

In 2018, Gamer Joker memes and ironic "gamers rise up" memes started to appear on 9GAG, 4chan and Reddit. On March 8th, 2018, Reddit^[1] user /u/HornyNcurious66 posted a meme to /r/gamingcirclejerk that showed a picture of Jared Leto's Joker and Harley Quinn from Suicide Squad with a top and bottom Impact font caption. The bottom caption started with the phrase, "BUT YUO FRIENDZONED ME…" The meme is currently the first-known usage of the word "yuo" in an ironic alpha context, gaining over 440 upvotes in one year before being deleted from Reddit (shown below).

Spread

Going into 2018, usage of the word "yuo" in "gamers rise up" memes spread across social media. For instance, one of the earliest instances of the phrase "now yuo see" was in an Ideal GF meme about a "gang weed GF" (shown below, left) posted to the Facebook^[2] page giggityGangweed in early 2018 (since-deleted). Memes from Facebook's giggityGangweed were uploaded to the Know Your Meme database in 2018 before its removal from the platform, including one meme uploaded to KYM on April 13th, 2018, that showed the Twin Towers falling with a description reading, "Now Yuo See…" (shown below, right).

Usage of "now yuo see" as a post caption spread to Instagram in early 2018, evident in a post made by Instagram^[3] user @owen_kung on May 18th, 2018, that was a Gang Weed meme related to Yanny or Laurel, earning over 450 likes in five years. Its usage on Instagram^[4] spread into 2019.

In the 2020s, usage of "now yuo see" spiked again via Ironic Drunk Driving Memes that used "Gang Weed" signifiers such as Joker imagery and the variant phrases like "Gang Alcohol." For instance, on December 27th, 2021, Instagram^[5] user @gang_carbohydrates posted a Little Caesar’s Taste So Good When U Ain’t Got A Bitch In Ya Ear Telling You It’s Nasty meme that namedropped "yuo," gaining roughly 32,700 likes in two years (shown below).

On TikTok

Going into the 2020s, "gang weed" memes shifted towards "sigma male" memes, switching from the Joker as a defining character to Patrick Bateman, among others like Walter White.

On TikTok, memetic content that used "yuo" started to include Bateman as the defining character, such as a video uploaded by TikToker^[6] @redpill_daily on September 24th, 2021, which showed Patrick Bateman walking. Over the course of two years, the video gained roughly 91,400 plays and 15,500 likes (shown below).

Aryan Classic TikToks

In early 2023, increasing fascist, racist and anti-Semitic content surfaced on TikTok that used the catchphrase "now yuo see." For instance, an early example was a video uploaded by TikToker^[7] @repunished_grimz that used a meme to infer Holocaust denial and a sound that was a Benito Mussolini speech. The video received roughly 33,300 plays and 3,900 likes in two months (shown below, left). On April 28th, 2023, TikToker^[8] @tw2s posted a similar video, identifying an Aryan man with "Yuo" and an African man with "You," gaining roughly 123,800 plays and 14,700 likes in two weeks (shown below, right).

The phrase "now yuo see" became increasingly associated with the controversial TikTok trend, leading to its association as a "dog whistle" similar to the then-recent Gnome Hunting trend.

Various Examples

Search Interest

External References