Not Like Us

About

"Not Like Us" is a diss track about Drake released by Kendrick Lamar as part of their 2024 feud. The rap song is the fourth of four diss tracks released by Lamar as of May 10th, 2024, and is widely considered the catchiest of the four. After the song was released, it quickly rose up the charts and inspired various memes and videos online, many of which pulled different lyrics from the track.

Origin

On May 4th, 2024, Kendrick Lamar released "Not Like Us," his fourth diss track toward Drake as part of their 2024 beef. The track gained over 30 million views on YouTube in six days (shown below).

The track furthers narratives that Kendrick had pushed in his previous diss tracks, notably that Drake is sexually attracted to minors.^[1]

Notable lyrics include "Why you trollin' like a bitch? Ain't you tired? / Tryna strike a chord and it's probably A minor" and "Certified Lover Boy? Certified P---phile." Lamar also claims that Drake uses popular Atlanta-based artists to up his own credibility, rapping "You not a colleague, you a fuckin' colonizer." The song also includes a chant section of "Say OV-Hoe," mocking Drake's OVO brand.

Spread

The track spread widely and quickly on social media, and on the eve of its release, videos spread online of the track being played in clubs.

On May 5th, 2024, Twitter user @tenilleclark1^[2] posted a video of the song being played in a dance club, with attendees shouting along to some of the lyrics. The post gained over 3,400 retweets and 24,000 likes in five days (shown below, top). The same day, @ArtofDialogue_^[3] posted a video from what appears to be the same club, gaining over 10,000 retweets and 58,000 likes in the same time frame (shown below, bottom).

The track inspired myriad viral dance videos on TikTok. On May 8th, TikTok user @thebeaulexx^[4] posted a TikTok of themselves creating choreography for the song, gaining over 1.1 million likes in two days (shown below, left).

On May 9th, TikTok user @excuse_myy_beauty^[5] posted a video of a baby requesting the song be played, asking for "OVHoe." The video gained over 826,000 views in one day (shown below, right).

The song also began seeing use in sports within a week of release. On May 7th, the FanDuel TikTok account^[6] highlighted how the song was being used as a walk-up song for an MLB player, gaining over 18,000 likes in three days (shown below, left). The same day, user @mistyqueeen_reads^[7] posted a video about how the song was used to lead into a commercial during an NBA playoff game between the Minnesota Timberwolves and Denver Nuggets, gaining over 7,600 likes in the same time frame (shown below, right).

On May 8th, 2024, "Not Like Us" became the single most-streamed hip-hop song in a one-day period on Spotify,^[8] surpassing Drake's 2021 song "Girls Want Girls."

Various Examples

Search Interest

External References