Nick Eh 30's "Never Back Down Never What? Never Give Up"

About

Never Back Down Never What? Never Give Up is a viral TikTok sound and catchphrase derived from the intro song of the streamer Nick Eh 30. The soundbite went viral in July 2023 and spread over the following weeks, typically being used as a "motivational quote" for skits and ironic meme videos on the platform.

Origin

Nick Eh 30's intro was introduced on December 4th, 2019, and features the streamer saying the motivational quote "Never back down, never what? Never Give Up." On July 14th, 2023, TikToker^[1] @ccjtstudios posted a Nick Eh 30 fancam adding an inspirational soundtrack (shown below), which garnered over 6.1 million plays and 840,000 likes in a month.

Spread

Over the next few weeks, the fancam became a prevalent TikTok sound, receiving more than 68,800 videos tagged on the platform. For example, on August 8th, 2023, TikToker^[2] @_eviepeevie posted a video of her old dog paired with the overlay text "Me everyday to my 15 years old ratty ass dog to stay alive." The video (shown below, left) uses the sound as a motivational speech, garnering over 14 million plays and 3 million likes in a week.

On July 31st, TikToker^[3] havenmadisonsings posted a video with her boyfriend paired with the overlay caption "When your boyfriend thinks it's illegal to not to finish the entire meal." The post (shown below, right) received roughly 4.8 million plays and 848,000 likes in two weeks.

Various Examples

Search Interest

External References