New Funky Mode
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About
New Funky Mode, sometimes stylized as Funky New Mode, refers to a series of photoshopped video game covers that advertise a "New Funky Mode." The images are made in parody of the upcoming rerelease of the Donkey Kong game Donkey Kong Country: Tropical Freeze for the Nintendo Switch. The box art for the game promises a "New Funky Mode." The images are made in a similar fashion to & Knuckles and Featuring Dante From The Devil May Cry Series.
Origin
On January 11th, 2018, Nintendo released a Nintendo Direct video advertising new games, rereleases, and ports for the Nintendo Switch. Included in the video was an announcement for the Switch release of Donkey Kong Country: Tropical Freeze, which will add Donkey Kong character Funky Kong.
The same day, Nintendo released the box art for the Switch release of the game. The box art features a small tag in the upper-right hand corner which says "New Funky Mode" (shown below).[1]
Spread
The same day, threads were started in 4chan's /v/ board,[2] and later on Twitter by Twitter user Nittomata,[3] in which users photoshopped the "New Funky Mode" sticker onto other video game box arts. In the /v/ thread, an anonymous user started by adding the sticker to Dark Souls (shown below, left). Nittomata started their thread by tweeting a template version of the sticker (shown below, right) before starting to tweet various examples of "New Funky Mode" box covers. The tweet gained over 2,600 retweets and 6,600 likes. Threads about the trend were posted to Funnyjunk[4] and IGN[5] that day.
The official Doom Twitter account replied to @Nittomata's thread with their own version of the meme, gaining over 5,400 retweets and 11,000 likes (shown below, left). A thread about that tweet was posted to /r/NintendoSwitch,[6] gaining over 630 upvotes in 4 hours. Another notable example was tweeted by user @beefskell who attached the sticker to a lewd cover for the game Starless: 21st Century Nymphomaniacs, gaining over 270 retweets and 790 likes (shown below, right).
Various Examples
Search Interest
External References
[1] Nintendo Everything – Donkey Kong Country: Tropical Freeze Switch boxart
[2] /v/ – Funky New Mode thread
[3] Twitter – @Nittomata
[4] Funnyjunk – FUNKY NEW MODE
[5] IGN – Nintendo does it again with another Direct comes an unintentional MEME New Funky Mode
[6] Reddit – /r/nintendoswitch
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