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Nannerpuss is a joke advertising mascot featured in a TV commercial for the chain restaurant Denny's. The character can be best described as a banana with googly eyes and a mustache that is cut up to look like an octopus sitting atop a stack of pancakes.
Nannerpuss first appeared in a commercial for the American chain restaurant Denny's, which aired during 2009's Super Bowl XLIII. Created by the Goodby, Silverstein & Partners agency[1], the ad was the first time[2] Denny's bought commercial time during the Super Bowl. A portmanteau of the words banana (nanner) and octopus (puss), Nannerpuss is supposed to represent a typical breakfast made for a child, and is juxtaposed against Denny’s Grand Slam meal, asking "isn't it time for a serious breakfast?"
The commercial advertised a promotional event for a free Grand Slam breakfast on the following Tuesday of February 3rd, 2009. The broadcast of the ad reportedly brought an increase to Denny's website traffic by 1679%[3] and a turnout of two million people[4] to Denny’s restaurants for the free meal.
A Twitter[5] account was created for Nannerpuss on the day the commercial aired, replying to users who were tweeting in confusion about the commercial. The official Denny's website[6] made the video available for download[7], encouraging users to share the commercial spot. On February 6th, a YTMND[8] was created from the commercial, which has nearly 18,000 views as of January 2012. Several other[9][10] YTMND pages were created that month, but received less than 3000 views each.
Nannerpuss was defined on Urban Dictionary[11] on February 10th, 2009. Over the course of the month, the commercial was also shared on AdWeek[12], and food sites Serious Eats[13], and The Hot Dish.[14] In May 2009, a user on the Craftster forums[17] posted a knit version of Nannerpuss, complete with felt pancakes. At the end of the year, advertising blog Ad Nauseous[15] nominated the commercial for Ad of the Year and in early 2012, the Daily Beast[18] included the commercial in a list of the top 20 most effective Super Bowl ads. A Facebook fan page[16] for Nannerpuss currently has over 11,000 likes.
Search for Nannerpuss and its alternate spellings peaked in February 2009 when the commercial aired and dropped off quickly.
[1] Goodby, Silverstein & Partners – Denny's Case Study
[2] New York Times – A Taste for Breakfast and the Super Bowl
[3] Read Write Web – The Real Winner of the Super Bowl? Dennys.com
[4] Bloomberg Business Week – Two Million People Swarm Denny's for a Grand Slam Breakfast
[5] Twitter – @nannerpuss
[6] Denny's – Now Showing archive
[7] A Whole Lot of Nothing – You Can Call Me Nannerpuss, Nanerpus
[8] YTMND – IT'S NANERPUSS! (or: Why does Denny's hate fun?)
[9] YTMND – Guess What? Nannerpuss loves…
[10] YTMND – Nanner Puss!
[11] Urban Dictionary – Nannerpuss
[12] AdWeek – Nannerpus inches toward world domination
[13] Serious Eats – In Videos: Nannerpus, Denny's Super Bowl Commercial
[14] The Hot Dish – Denny's Nannerpuss inspires a following
[15] Ad Nauseous – Best Ad of the Year Nominee #5: Nannerpuss
[16] Facebook – Nannerpuss
[17] Craftster – You Can Call Me Nannerpuss, Nannerpuss
[18] Daily Beast – Super Bowl’s Top 20 Effective Ads, from Betty White to Budweiser