About

Moonbeam Ice Cream is a memorable line and catchphrase from American pop singer Benson Boone's song "Mystical Magical." The line became a prevalent catchphrase and form of internet slang in June and July 2025, bolstered by Boone's corporate partnership with the brand Crumbl Cookies to promote the song. Several internet users posted ironic "consumer core" slang overload type memes featuring the lyrics, "Moonbeam Ice cream," often alongside the words "Labubu Matcha Dubai Chocolate." Other internet users posted videos in which they walked into a Crumbl Cookies outlet and loudly sang the song or did a backflip in reference to the singer's Grammy performance earlier that year.

Origin

American pop singer Benson Boone released his song "Mystical Magical" on April 24th, 2025. The music video for the song gathered over 19 million views on YouTube^[1] in two months.

The chorus to the song is as follows:

Moonbeam ice cream, taking off your blue jeans
Dancing at the movies, 'cause it feels so
Mystical, magical

On June 13th, 2025, TikToker^[2] @mrllime posted a video joking about how different bluds would sing "Mystical Magical," notably highlighting the "Moonbeam ice cream" lyric, gathering over 800,000 plays and 100,000 likes in a month.

Spread

On June 30th, 2025, TikToker^[3] @_taylorroche posted a parody version of the song, singing, "Goon beam, goon cream, taking off your goon jeans." The post gathered over 500,000 plays and 100,000 likes in two weeks.

Jokes about "Moonbeam Ice cream" spread to Twitter / X in early July 2025 as the term became further memetic.

For example, on July 7th, X^[4] user @i_zzzzzz posted an image of a checkout clerk (Shauna Marie Sadecki from the TV series Yellowjackets) scowling at a customer alongside a caption that read, "excuse me do you have the dubai chocolate labubu matcha latte moonbeam ice cream." The tweet references the Labubu Matcha Dubai Chocolate meme and trend, and gathered over 21,000 likes in five days.

On July 8th, X^[5] user @i_zzzzzz tweeted about Benson Boone's collaboration with Crumbl Cookies, mockingly repeating a news headline that read, "Crumbl's Benson Boone Moonbeam Ice Cream Cookies."

"Moonbeam Ice Cream" Crumbl Cookies TikToks

Benson Boone collaborated with Crumbl Cookies to release a limited edition "Moonbeam Ice Cream" cookie in June 2025. The release led to a TikTok trend in which people would walk into a Crumbl Cookie store and sing "Mystical Magical" or do a backflip, mimicking Benson Boone's 2025 Grammy performance.

On June 25th, 2025, TikToker^[6] @themainminions posted a video singing the line "Moonbeam Ice Cream" at a Crumble Cookie cash register, gathering over 2.6 million plays and 450,000 likes in six days.

On June 26th, TikToker^[7] @juicy.jacobb posted a video walking into a Crumbl Cookie and doing a backflip, gathering over 7 million plays and 800,000 likes in two weeks.

Various Examples

Search Interest

External References