#MondayMotivation

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About

#MondayMotivation is a hashtag used to spread inspirational quotes or pictures to motivate someone on the first day of the work week. The hashtag is primarily used in marketing campaigns and fitness groups on Twitter, Instagram and Facebook.

Origin

On March 30th, 2009, Twitter user @mikecalimbas^[1] replied to a friends us of a Picasso quote with the hashtag #MondayMotivation. the tweet went unnoticed until December 14th, 2015 when Twitter user @chetanweb replied saying, "You are first person on Twitter to tweet hashtag #mondaymotivation" (shown below).

Spread

In 2011, Facebook^[4] users that often shared inspirational quotes or fitness advice began using #mondaymotivation in their posts. On October 13th, 2011 the Monday Motivation group page initiated their feed with a cartoon (shown below, left). On December 12th, a Facebook page Flexx It posted a before and after fitness photo using the hashtag (shown below, right).

In April of 2015, HuffPost^[3] published an article recognizing the hashtag as trending. That year, many used the hashtag n marketing campaigns. On April 13th, 2015, @PlanetFitness^[7] posted a motivational quote using the hashtag (shown below, left) and gained 60 likes in four years. Many people used the hashtag to just be purely motivational and a little quirky. On that say day, @SumAll^[8] tweeted, "'May your coffee be strong and your Monday be short.'" #MondayMotivation" (shown below, right). The tweet was retweeted 44 times in a four years.

On October 31st, 2019, The New Statesman^[2] published an article questioning the effectiveness of the hashtag's ability to motivate by interviewing psychologists and siting academic articles proving that posting quotes to social media is a sign of lower intelligence. As of April 30th, 2019 Instagram had 15.3 million posts using #mondaymotivation. Many of Instagram's #mondaymotivation posts are linked to fitness or quotes. On April 29th, nicoleta.nb^[6] posted a fitness photo which receved 118 likes in a day to Instagram using the hashtag. The next day, Instagram user anthony neal^[5] posted text reading "Detox your timeline, your page, your home, your refrigerator, under your counters, your closet, your ride, your phone, your life & mind" which received 2,980 likes in a day (shown below, right).

Chase Bank Tweet

On April 29th, 2019, Twitter user caleweissman^[10] retweeted a #MondayMotivation post that has since been deleted by Chase Bank and wrote, "extremely cool tweet here from a bank worth $400B that charges anywhere from $2.50 and $5 for individual ATM fees and $34 per overdraft--both of which are taxes on poor people" (shown below, left). The Chase tweet insinuates that people can't save money because they do things like buy coffee at cafes and take cabs. That day, after many criticized the tweet, Elizabeth Warren^[9] tweeted, "@Chase: why aren’t customers saving money? Taxpayers: we lost our jobs/homes/savings but gave you a $25b bailout Workers: employers don’t pay living wages Economists: rising costs + stagnant wages = 0 savings Chase: guess we’ll never know Everyone: seriously? #MoneyMotivation" (shown below, right). The tweet gained over 22,200 retweets and 77,100 likes in a day.

Later that day, @Chase^[11] tweeted, "Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world" (shown below). The tweet accumulated over 150 retweets and 1,200 likes in a day.