Midsommar Shock

Submission 3,824

About

Midsommar Shock refers to an image meme popular on Twitter in which posters post two images: the first is a still from the horror film Midsommar in which two characters are looking up in surprise and alarm, while the second is a picture meant to humorously represent what they're looking at. It is executed in a similar fashion to the Bernie Sanders Looking Up On The Phone meme.

Origin

On May 12th, 2020, Twitter user @straw_berrry_^[1] posted an image of two main characters from Midsommar looking up in horror and a picture of Edward Cullen in Twilight, gaining over 52,000 retweets and 249,000 likes (shown below).

Spread

Over the following days, other users posted similar variations of the template. Popular examples include a post by Twitter user @SuavesLomitos^[2] who posted the template with a dog in a tree, gaining over 800 retweets and 5,600 likes (shown below, left) and a post by musician Rina Sawayama^[3] that gained over 900 retweets and 7,200 likes (shown below, right). The meme was covered by The Daily Dot.^[4]