About

Madame Morrible, "MM," Flip It Around, Wicked Witch, also known as MM to WW, is a catchphrase popularized by actress Michelle Yeoh during the promotion for the film Wicked: For Good. The catchphrase points to the reveal that her character, Madame Morrible (MM), is actually a villain comparable to the Wicked Witch (WW). Michelle Yeoh's tendency to repeat the catchphrase while using her hands and fingers to create the shapes "MM" and "WW" during interviews and press events prompted a number of memes, recreations and compilations in late November and early December 2025. Several internet users referred to the phrase as their new "vocal stim," and joked about how much Yeoh liked to say the line.

Origin

Michelle Yeoh began saying her "Madam Morrible, MM, flip it around, Wicked Witch!" line while promoting the film Wicked: For Good, the second half of the Wicked franchise.

The earliest known interview with Michelle Yeoh delivers her line with her hand gestures, is an October 8th, 2025, full cast interview with Fandango that gathered over 370,000 views on YouTube^[1] in a month.

Other interviews in which Yeoh says the line include a November 17th, 2025, interview posted by the Hollywood Reporter in a YouTube^[2] video that gathered over 6,000 views in two weeks.

Yeoh repeats the phrase and the "MM, WW" hand movement during a November 17th interview with late-night host Jimmy Fallon,^[3] a YouTube reupload of which gathered over 170,000 views in two weeks, and again in a November 17th appearance on the Today Show, a YouTube^[4] reupload of which gathered over 20,000 views in two weeks.

The earliest known compilation of Michelle Yeoh's "MM flip it around, Wicked Witch" line is a November 11th, 2025, post on X^[5] by @valkelphie captioned, "michelle genuinely loves the mm to ww bit so much 😭😭" The post gathered over 18,000 views and 700 likes in a month.

The compilation was reposted to TikTok[ on November 21st, 2025, by TikToker @mjeedag, gathering over 4 million plays and 490,000 likes in two weeks.

Spread

Several internet users recreated and reacted to Michelle Yeoh's "Madame Morrible, flip it around, Wicked Witch" or "MM to WW" line and gestures in late November and early December 2025.

On November 24th, 2025, the TikTok^[6] page @britandco posted a compilation of Michelle Yeoh saying her catchphrase alongside a caption that read, "Me and bestie when we find a new vocal stim." The post gathered over 1.6 million plays and 400,000 likes in a week.

On November 25th, 2025, TikToker^[7] @remfinlay posted a video combining clips of Michelle Yeoh with pop star Lady Gaga saying, "There can be a 100 people in a room," and Kamala Harris giving a speech, gathering over 1 million plays and 300,000 likes in a week.

On November 27th, the Instagram^[9] page @sw35tener posted a video compilation of Michelle Yeoh delivering her "MM to WW" catchphrase, gathering over 1 million plays and 200,000 likes in six days.

On November 30th, TikToker^[8] @MiloManheim posted a video jokingly explaining to people that his initials, "MM," when flipped upside-down, read "WW," as in Wicked Witch. The video gathered over 10 million plays and 3 million likes in three days.

On December 1st, 2025, Instagram^[10] user @rtwinther posted a fast-paced video clipping frames of Michelle Yeoh doing her "MM to WW" bit, gathering over 90,000 likes in two days.

Various Examples

Search Interest

External References