Mentos Commercial Parodies
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About
Mentos Commercial Parodies are spoofs of the 1990s TV advert campaign for the scotch mint brand Mentos.[4] The original commercials illustrated a series of escapades involving youthful characters as they find their way out of complicated situations through quick thinking after eating a mint.
Origin
The Mentos campaign launched in the early 1990s with the slogan "The Freshmaker," depicting young people solving problems in a quirky manner.[3] The campaign was incredibly successful, helping sales rise from $20 million to $40 milion in three years.[5] Rock band Foo Fighters was the first to parody these commercials in their 1996 music video for the song "Big Me" (shown below), poking fun at the campaign's overwhelming optimism.[6]
Spread
The commercials were parodied online as early as November 17th, 2000, when Newgrounds member wisemanofearth uploaded a flash-animated parody of a Grand Theft Auto character carjacking an elderly woman. The animation was subsequently highlighted as a Daily Feature on the following day and voted the Weekly User's Choice. In 2003, another parody was posted to the gaming site Game Daemons.[8] Additional video parodies began appearing on YouTube in February 2006, with an upload from FullSwingActor and FND Films (shown below).
Between 2006 and 2008, additional parody videos appeared on Newgrounds[11], College Humor[12], Funny or Die[13], Break[14] and eBaum's World.[15] In March 2009, a selection of Mentos commercial parody videos were featured on Buzzfeed.[10] A second list of parody videos was featured on Crave Online[1] in May 2012.
Notable Examples
As of April 2014, there are more than 50,000 search results for "mentos parody" on YouTube.[9]
Search Interest
External References
[1] CraveOnline – 5 Best Mentos Commercial Spoofs / Posted on May 7th, 2012
[2] Adweek – 'Breaking Bad' Mentos Commercial Is Fresh, Full of Life / Posted on August 27, 2012
[3] Humor's Office – Top 10 Classic Mentos Commercials / Posted on September 13, 2010
[5] Ad Age – MENTOS: COOL ADVERTISING FRESHENS OLDER BRAND / October 3rd, 1994
[6] Billboard – Peretz Has Lighthearted Approach / May 18th, 1996
[7] Newgrounds – MENTOS! (spoof)
[8] Game Daemons – Mentos Flash Introduction / Archive from October 2nd, 2003
[9] YouTube – Search results for "mentos parody"
[10] Buzzfeed – Mentos Commercial Parodies
[11] Newgrounds – Magic Mentos
[13] Funny or Die – Mentos Spoof
[14] Break – Mentos Parody
[15] eBaum's World – mentos Parody
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