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About
Meltmaxxing is an ironic meme and maxxing slang term inspired by TikToker Cookie King and the looksmaxxing community. In May 2025, Cookie King began posting "meltmaxxing" videos in which he would tuck in his chin to make himself look overweight or unattractive. The videos went on to inspire a TikTok trend where people copied the sound effects and visual effects of looksmaxxing edits, but instead showed themselves "meltmaxxing" instead. The meme continued to gain traction in June and July 2025.
Origin
In May 2025, social media influencer Cookie King began posting about "meltmaxxing," where he would tuck in his chin and make an ugly face to satirize looksmaxxing videos.
While his main TikTok account was banned in June 2025, evidence of his early "meltmaxxing" content can be seen in a May 14th, 2025, TikTok[1] posted by @cookiekingloree, and a May 29th post on his Instagram[2] @cookiekinggg.
Spread
Other internet users began posting videos copying Cookie King's "Meltmaxxing" video, as seen in a May 27th, 2025, video posted by @cookiefan9000 in which the TikToker[3] recorded himself tucking his chin and crossing his eyes in bed alongside a caption that read, "I Don't fw meltmaxxers." The post gathered over 400,000 plays and 65,000 likes in a month.
On June 16th, TikToker[4] @_fleeb posted a video joking about "trying" meltmaxxing, writing, "POV I start seeing cookie king meltmaxxing and I think it's funny so I try it." The post gathered over 200,000 plays and 30,000 likes in two weeks.
On June 21st, 2025, TikToker[5] @gerbertdlc2 posted a video captioned, "You can't take meltmaxxing serious," gathering over 400,000 plays and 57,000 likes in two weeks.
On June 27th, TikToker[6] @retartedmma posted a clip from an MMA Q&A segment, showing an audience member "meltmaxxing" on camera. The post gathered over 30,000 plays and 6,000 likes in a week.
On July 2nd, 2025, TikToker[7] @bucket.295 posted a video using the Men Men Men sound effect, and writing "Melt Melt Melt" instead. The post gathered over 500,000 plays and 84,000 likes in two days.
Various Examples
Search Interest
External References
[1] TikTok – cookiekingloree
[2] Instagram – cookiekinggg
[3] TikTok – cookiefan9000
[5] TikTok – gerbertdlc2
[6] TikTok – retartedmma
[7] TikTok – bucket.295
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