Marta The Interrupting Bus
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About
Marta The Interrupting Bus refers to a series of remix videos based off a video released by The Weather Channel in which a bus interrupts a cameraman's shot of the destruction of the Georgia Dome. After the original video went viral, it became a meme in sports-centric internet circles as people on Twitter remixed the video to interrupt classic sporting moments.
Origin
On November 20th, 2017, The Weather Channel shared a video of a bus driving in front of a cameraman as he was preparing to film demolition of the Georgia Dome in Atlanta, Georgia. The video (shown below) went viral, gaining over 680,000 views on The Weather Channel YouTube channel and was reposted by several other sources.
An unedited version of the video was posted by @ajc that day, gaining over 8,200 retweets (shown below). The video was covered by USA Today,[1] The Guardian,[6] Australian Broadcast News Corp,[7] The Daily Mail,[8] Gizmodo,[9] Mashable,[10] and several other sources.
Spread
Later that day, the Sports Illustrated[2] tweeted a video remixing the footage of the bus interrupting the demolition by having the bus interrupt several notable sports moments. The tweet gained over 11,000 retweets and 22,000 likes (shown below).
Today's Georgia Dome implosion isn't the first time the MARTA bus had terrible timing pic.twitter.com/pNSyY5fPQf
β Sports Illustrated (@SInow) November 21, 2017
This sparked several Twitter accounts for sports teams making remixes of their own. The account for the NFL's Atlanta Falcons tweeted a video from a game of theirs against the Seattle Seahawks in which the bus interrupts the team scoring a touchdown, gaining 8,700 retweets and 27,000 likes (shown below, top). Basketball's Atlanta Hawks did a same with a final score from one of their games, gaining over 7,600 retweets and 25,000 likes (shown below, bottom).
Several Twitter users riffed on the joke as well. Twitter user @tj_harley uploaded a remix from a college football game between Clemson and Alabama, gaining over 290 retweets and 810 likes (shown below, top). Twitter user @thecheckdown did the same with the game between the Falcons and Seahawks, gaining over 390 retweets (shown below, bottom).
The jokes were covered by USA Today,[3] BizJournals,[4] Today,[5] and more.
Various Examples
Atlanta's MARTA bus would have been helpful for #Falcons fans at #SBLI
β Brian Riedmiller (@FantasyCouncil) November 21, 2017AtlantaFalcons</a> <a href="https://twitter.com/MARTASERVICE?ref_src=twsrc%5Etfw">MARTASERVICE pic.twitter.com/zTgwrtwtY6
Search Interest
External References
[1] USA Today β Cameraman throws tantrum as bus perfectly obstructs shot of Georgia Dome implosion
[3] USA Today β The interrupting Atlanta bus is officially the best new sports meme
[4] BizJournals β Photobombing Marta bus is taking over Twitter
[5] Today β Bus arrives right on time to completely block view of the Georgia Dome implosion
[6] The Guardian β Bus ruins TV footage of Georgia Dome demolition, 'No bus! Go away!'
[7] Australian Broadcast Corporation News β Georgia Dome β Bus drives in front of camera filming huge stadium demolition, ruining everything
[8] The Daily Mail β 'Outta the way bus!' Hilarious moment a Weather Channel cameraman's day is ruined when his perfect live shot of the Georgia Dome implosion is ruined by an ill-timed coach
[9] Gizmodo β Watch This Perfectly-Timed Bus Block a Livestream of the Georgia Dome, Right as it Implodes
[10] Mashable β Watch a bus perfectly photobomb a building demolition
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