#MakeMineMilkshake

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About

#MakeMineMilkshake or "Make Mine Milkshake" refers to a Twitter hashtag in which people showed support of a female Marvel Comics editor, who was subject to sexist attacks online after she posted a picture of her and her co-workers getting milkshakes.

Origin

On July 28th, 2017, Marvel Comics Heather Antos tweeted^[1] a selfie of her and her fellow Marvel co-workers getting milkshakes. Antos captioned the tweet, "It's the Marvel milkshake crew! #FabulousFlo." The post (shown below) received more than 520 retweets and 4,100 likes in less than a week.

Spread

Days after posting the photo, the tweet received some apparent negative attention, with some users claiming that this milkshake photo was an example of politicizing comic books and superhero stories, causing a decline in quality. On July 30th, Antos tweeted,^[4] "Woke up today to a slew of more garbage tweets and DMs. For being a woman. In comics. Who posted a selfie of her friends getting milkshakes." The tweet (shown below) received more than 200 retweets and 900 likes.

On July 30th, Twitter user @iwishiwashim12 tweeted,^[2] "Can we just get off of feminism and social justice and actually print stories. God DC looks better and better." The tweet (shown below, left) received more than 40 likes. That day, Twitter user @thebechtloff tweeted (shown below, right),^[3] "Gee, I can't imagine why Marvel's sales are in the toilet."

Following Antos' post, people began tweeting support towards her, but the first known usage of the hashtag "#MakeMineMilkshake" occurred on July 30th. Twitter user @CoriMarie21, in response to a comment about the attacks, tweeted, "You gonna participate in #makeminemilkshake today?" They later explain, "A bunch of ladies who work in comics are going to take selfies with milkshakes today and that hashtag. A solidarity kinda thing." This indicates that the hashtag campaign was organized off-line.

Comics fans began posting pictures and tweets showing support to Antos with the hashtag #MakeMineMilkshake, a reference to the Marvel Comics slogan "Make Mine Marvel."

On July 30th, Marvel Comics official Twitter^[5] account posted an illustration of the Thor character Hela saying "Some people harbor the most terrible grudges.” The tweet (shown below) received more than 1,500 retweets and 5,000 likes in three days.

That day, DC Comics, Marvel's industry rival, also joined in tweeted^[6] "Cheers @Marvel ladies! #MakeMineMilkshake." The tweet (shown below, left) received more than 4,400 retweets and 15,000 likes. Marvel responded^[7] with a picture of a milkshake with two straws (shown below, right), receiving more than 1,400 retweets and 5,000 likes within three days.

Several media outlets covered the hashtag, including The Daily Dot,^[8] The Wrap,^[9] Comic Book Resources^[10] and more.