Maddy Banging On Door

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About

Maddy Banging On Door, also known as Maddy Knocking On Door, refers to a screencap taken from HBO's second season of Euphoria in which the character Maddy Perez, portrayed by Alexa Demie, is banging on a door that Cassie Howard and Nate Jacobs are behind. The scene comes from the season two premiere of the show that aired in early 2022. Users on Twitter, Instagram and TikTok started using the image of her as an exploitable, remixing her into other meme formats and photoshopping her to look like different objects. Meme creators also memed the video of her banging on the door with humorous captions.

Origin

On January 9th, 2022, the season two premiere of HBO's Euphoria was made available for streaming. The show details the life of edgy high schoolers, who many online made memes about within Euphoria High School memes and Cassie Hiding In Bathtub exploitables.

The scene in which Maddy Perez (Alexa Demie) is banging on a door that Cassie and Nate are behind comes from the January 9th premiere. The clip of the scene was uploaded to YouTube on the 13th by YouTuber Mother Oxen, earning over 3,200 views in two weeks (shown below).

The first known meme creator to exploit the clip of Maddy knocking on the door was Twitter^[1] user htsvzn on January 10th, referencing the mom in the horror movie Hereditary when she bangs on the attic door. The tweet (shown below) received roughly 1,900 likes over the course of eighteen days.

Spread

On January 12th, 2022, Twitter^[2] user umbillicalbaddi posted a video that was captioned, "euphoria door scene but make it experimental," earning roughly 1,400 likes in 17 days (shown below).

Maddy's door scene became prevalent in memes on TikTok shortly after. For instance, on January 13th, TikToker^[3] alfierichie posted a video that had text overlay reading, "me knocking down the door of whoever started the lana x euphoria song rumor after it doesn't happen," earning over 30,700 plays and 2,700 likes in 16 days (shown below).

Starting on January 26th, 2022, the screencap of Maddy Perez with her fists banging on the door was exploited en masse across Twitter. The tweet that started this chain reaction was posted by Twitter^[4] user inorganic_gooch, who rotated the image and captioned it, "me doing planks," earning roughly 302,000 likes over the course of two days (shown below, left). Other meme creators quickly caught on. One example was posted by Twitter^[5] user chanelnumbertwo later the same day, captioning the screencap with, "the square root of 16," earning roughly 126,400 likes, also over the course of two days (shown below, right).

Meme creators started getting more creative with the image in the days following by editing the image into a range of other formats or scenes. For instance, on January 26th, Twitter^[6] user romansgerri referenced the movie Interstellar in a Maddy Perez meme, earning roughly 100,600 likes over two days (shown below, left). Twitter^[7] user willfulchaos photoshopped Maddy Perez into the Be Not Afraid template, subsequently making her a Biblically Accurate Angel. The meme (shown below, right) received roughly 43,700 likes over two days.

More Twitter users continued to remix Maddy Perez into multiple inanimate objects and other meme templates, like Twitter^[8] user cun__ty, who made Maddy Perex into a marijuana joint and referenced the meme template Rolls 'Worst Joint Ever,' earning roughly over 25,700 likes in one day (shown below). Overall, the edits became more abstract and self-referential going into the rest of January 2022.

Maddy Perez memes were shared to Instagram^[9] by the account ninasayersapologist on January 27th, where their carousel post of multiple Twitter screenshots received roughly 1,700 likes in less than 24 hours. The trend also made its way to the /r/Euphoria^[10] subreddit, with a post receiving over 800 likes in the same amount of time.