Lov the Cronch

Confirmed 63,434

Part of a series on Tumblr. [View Related Entries]

About

Lov the Cronch, an intentional misspelling of "Love the Crunch," is an expression used predominantly on Tumblr stemming from a screenshot of a text conversation in which a person eating a bath bomb says they "lov the cronch."

Origin

On October 10th, 2016, popular Tumblr user straightboyfriend (Harlow)^[1] posted a screenshot of a text conversation he had with his boyfriend, bipp-elle (Jared). Jared was working at Lush, a skincare and product store. Harlow encouraged him to eat a bath bomb, to which he responded that he was eating one right now, and that he "lov the cronch." The conversation, shown below, has gained over 127,000 notes as of April 24th, 2017.

Spread

Following straightboyfriend's post, Tumblr users began incorporating "lov the cronch" into text post and photoshop jokes, particularly related to subjects eating inedible or non-traditional foods. In December of 2016, Tumblr user elasticitymudflap added "Lov the Cronch" onto a popular text post where the original poster wondered why people eat ice. The post, shown below, has gained over 266,000 notes.

After the text spread through Tumblr through the end of 2016, A small fandom headcanon emerged on the site for the musical Dear Evan Hansen that the character Jared Kleinman eats bath bombs.^[2]^[3]