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Related Explainer: What Is The 'Look for the Gummy Bear Album in Stores on November 13th' Meme? The Copypasta Explained


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Look for the Gummy Bear Album in Stores on November 13th, also known as the Gummy Bear Album Copypasta, refers to the promotional intro for the Gummy Bear (or Gummibär) song that referenced the artist's then-upcoming self-titled album I Am Your Gummy Bear, which was released on November 13th, 2007. The commercial became a piece of nostalgia going into the 2010s and 2020s, resulting in memes that surfaced on YouTube and TikTok, as well as the tagline becoming a prevalent copypasta online. The memes often accumulated in anticipation of November 13th each year, imagining what stores would look like on the day, portraying them as chaotic scenes of people frantically trying to purchase the album.

Origin

The original video for "The Gummy Bear Song" was a 30-second-long animation made for its original Hungarian version.[2] The animator of the video, Pete Dodd,[1] dates the animation's creation as early as 2007. It was originally posted to the website Mojofix.com and first went viral on the website. The video was also posted to MySpace in 2007, going viral there as well.[2]

On October 9th, 2007, The Gummy Bear's original YouTube[3] channel, icanrockyourworld, uploaded the full-length version of the song in English, including an intro of the Gummy Bear saying, "Look for the Gummy Bear album in stores on November 13th, with lots of music, videos and extras." Over 16 years, the video received roughly 3.2 billion views and 8.2 million likes (shown below).

Look for the Gummy Bear album in stores on November 13th, with lots of music, videos and extras.

Despite non-viral references to the "November 13th" intro as early as 2017 on Facebook,[4] viral references didn't surface until 2019. Currently, the first discovered viral meme to reference the intro was a SpongeBob video uploaded by YouTuber[5] Penguinsmike on May 23d, 2019, that received roughly 230,900 views and 6,800 likes in four years (shown below).

Spread

Soon after in 2019, others on YouTube posted video memes that used the audio of the "November 13th" intro, such as a video of Lois Griffin from Family Guy crying about missing the Gummy Bear album in stores. The first known upload of the video was shared by YouTuber[6] Hayden mf on July 20th, 2019, gaining over 14,300 views in four years (shown below).

Also in 2019, image-based memes that referenced the "November 13th" intro surfaced on /r/OkBuddyRetard. The first was posted to /r/OkBuddyRetard[7] on July 28th, 2019, by Redditor NinjaZebra, gaining over 550 upvotes in four years (shown below, left). On August 3rd, 2019, Redditor gooch_tickler0 posted the Lois Griffin meme to /r/OkBuddyRetard,[8] gaining over 630 upvotes in four years (shown below, right).

The promo text advertising the "Gummy Bear Album" releasing on "November 13th with lots of music, videos and extras" additionally became a copypasta online in 2019.[12][13]

On TikTok

In 2020, the "November 13th" intro was used on TikTok by meme creators. For instance, an early viral example was a video posted by TikToker[9] @kurtisconner on April 30th, 2020, gaining roughly 227,300 likes in three years (shown below, left).

In 2023, memes using the "November 13th" intro had a resurgence in usage, exemplified by a video uploaded by TikToker[10] @chrisabilityyy on November 12th, 2023, gaining roughly 3.4 million plays and 532,300 likes in one day (shown below, right).

By November 13th, 2023, the trend's primary sound on TikTok[11] had amassed over 66,400 posts.

Various Examples

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