About

Let's Go TACO is a catchphrase that references the slang term and acronym "TACO," meaning, "Trump Always Chickens Out." The phrase is a parody of the earlier political catchphrase for former President Joe Biden, "Let's Go Brandon," and, similarly, looks to mock Donald Trump and solidify TACO as a nickname for the U.S. President. The term "TACO" was coined in early May 2025 in response to Trump's repeated delays and repeals regarding his reciprocal tariffs. The phrase "Let's Go TACO" was popularized online later that month, inspiring memes, posts and merchandise looking to spread it further among Trump detractors.

Origin

Trump Always Chickens Out / TACO

On May 2nd, 2025, Financial Times^[1] columnist Robert Armstrong published an article titled, "The US market’s surprise comeback; And the rise of the ‘Taco’ trade theory." The article discusses the market crashes and rebounds seen after President Donald Trump announced his reciprocal tariffs in April 2025 and describes a theory gaining traction among stock traders: Trump Always Chickens Out, or TACO.

The term and acronym "TACO" spread online over the course of the month. On May 28th, President Trump was asked about the phrase by New York Times journalist Shawn McCreesh, to which he responded with what many interpreted as anger.

Let's Go TACO

The earliest known use of the phrase "Let's go TACO" in reference to Donald Trump was posted on May 28th, 2025, by X^[2] user BJim1717 (DogTurd), in response to a post by X user "Catturd":https://knowyourmeme.com/memes/people/catturd (catturd2) reading, "Congress should work 6 days a week."

In their post, @BJim1717 shares an edit of President Trump's smiling face emerging from a taco, writing, "Let’s Go TACO!!" However, the post gained no interactions in the following two days.

Spread

The phrase garnered viral spread at the end of May 2025 as discussions about TACO and Donald Trump continued across social media. On the night of May 28th, 2025, Threads^[3] user dogs10gods0 posted a flag that reads, "Let's go TACO," writing, "Oh this'll stick! 🤭😂👇🏽," garnering over 1,000 likes and 180 reposts in two days.

The flag was reposted to the /r/PoliticalHumor^[4] subreddit by Redditor u/Raoul_Krakowski on May 29th, garnering over 10,000 upvotes in two days. Shortly after, it was reposted to the /r/50501^[5] subreddit, garnering over 4,600 upvotes in a day.

Later on May 29th, 2025, X^[6] user @SkylineReport shared a song based on the phrase, writing, "Trump talks tough on tariffs, then chickens out every damn time—and Wall Street knows it. Crank it up, raise a drink, and scream it loud: LET’S. GO. TACO," garnering over 1,400 likes in a day.

The slogan inspired numerous pieces of merchandise with "Let's go TACO" written on them, including lawn signs,^[7] shirts^[8] and flags.^[9]

Various Examples

Search Interest

External References