Let's Get This Bread

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Part of a series on Sigma Grindset / Hustle Culture Memes. [View Related Entries]

About

Let's Get This Bread is a slang expression for earning money. Online, people use the expression ironically, mocking sincere desires to earn lots of money and work hard.

Origin

While it's likely that the expression could have been used colloquially prior to this appearance, the earliest known usage of the phrase "let's get this bread" was used in the Rich Boy song "Let's Get This Paper," which was released on March 13th, 2007.^[1] In the first verse of the song, Rich Boy raps, "R.I.P. Pooh Bear, that's my dead homie / F--k that other shit, hey, let's get this bread homie."

Several months later, on October 9th, Rich Boy released a video for the song. WIthin 11 years, the video (shown below) received more than 3.4 million views.

Spread

On January 2nd, 2017, Twitter^[6] user @carlyxnicole posted a picture of DJ Khaled photoshopped onto the Batpod from the 2008 superhero film The Dark Knight with the caption, "good morning let's get this bread." The post (shown below, left) received more than 100 retweets and 200 likes in about a year and a half.

On July 12th, Twitter user @BeastCaucasian posted a since-deleted post that was retweeted by @Touridion.^[2] Several months later, @BeastCaucasian^[3] re-posted the image with the caption, "Wake up hustlers, let's get this bread. No days off." The image showed a man taking a selfie while in a Chuck E. Cheese costume (shown below, right). The following year, on May 15th, 2018, the meme account Elliot Tebele posted the image on Facebook, ^[4] receiving more than 13,000 reactions, 1,400 comments and 6,500 shares in four months.

Two weeks later, Twitter^[5] user @avalanchetwitch posted a video of a man eating bread with the phrase as a caption. The post (shown below) received more than 40 retweets and 120 likes in four months.

On July 24th, 2018, Twitter^[11] user @sadgirlkms tweeted, "LGBT stands for Lets Get This Bread." The tweet (shown below) received more than 7,100 retweets and 19,000 likes in a month and a half.

On July 27th, Redditor ^[9] Saca312 asked the /r/OutOfTheLoop subreddit "What does 'let’s get this bread' mean?" They wrote:

So, I saw it in a few examples, such as “good morning fellas--> let’s get this bread” or “LGBT stands for “let’s get this bread.” I’m clearly out of the loop on this and have no idea what it means.

Can someone help explain this?

On July 31st, Twitter^[7] user iPurrple posted an image of a person taking a selfie while in a Baskin Robbin's ice cream mascot costume with the caption, "Wake up hustlers, let’s get this bread. No days off." The post (shown below, left) received more than 95,000 retweets and 300,000 likes in a month and a half.

Following the post, others shared images of selfies by mascots with the catchphrase (examples below, center and right). On August 2nd, Mashable ^[8] posted a listicle about the trend of Mascot Selfies.

On August 14th, Urban Dictionary ^[10] user Wyoming doesn’t exist posted a definition for the acronym "lgtb." They wrote, "short for 'let’s get this bread.'"